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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong B2B sales capabilities with a focus on outbound prospecting, account growth, and effective CRM management. Proven ability to engage senior decision makers and close sales through personalized outreach and strategic relationship building.
Highest-signal resume keywords
B2B Sales Target AchievementOutbound ProspectingCRM ManagementDiscovery and Closing SkillsAccount Growth
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Pipeline DevelopmentLead GenerationObjection HandlingForecastingAccount Qualification
Soft Skills
ResilienceAccountabilityCoachabilityCommercial CuriosityFlexibility
Tools & Technologies
HubSpotLinkedInData Tools
Industry Keywords
Delegate SalesConference SalesB2B MediaBusiness IntelligenceExecutive Education
About the role
Key responsibilities & impact- Identify, build and progress a self-generated North American delegate sales pipeline for UNLEASH 2027 in Miami
- Map and prioritise target accounts across the US and wider Americas by sector, seniority, relevance and buying potential
- Use CRM history, marketing leads, LinkedIn, approved data tools, event networks and research to generate prospects
- Reactivate previous attendees and lost opportunities while adding new prospects and accounts
- Conduct mobile-first calling, personalised email and LinkedIn outreach to senior HR and business leaders
- Run discovery, connect customer priorities to the programme and community, handle objections and create urgency
- Close paid passes, premium experiences, and team or loyalty packages
- Multi-thread valuable accounts, reach decision makers and grow bookings
- Qualify prospects for role, influence, company fit, reason to attend and likelihood of attendance
- Confirm participation, reduce cancellation and no-show risk, and surface customer needs for the event team
- Develop accounts through group growth, repeat attendance, cross-event opportunities and referrals
- Maintain HubSpot with outcomes, dated next actions and clear opportunity value
- Maintain a qualified pipeline and credible forecast, identifying risk early
- Share objections, source quality, competitive insight and customer feedback with Marketing, Content and the wider event team
- Represent UNLEASH professionally in customer conversations and onsite at events in Miami and Paris
Requirements
What you’ll need- Quantified record of meeting or exceeding an individual B2B sales target
- Ability to create opportunities through outbound prospecting rather than relying on warm leads
- Confidence engaging senior decision makers by phone, email, LinkedIn and video
- Strong discovery, objection handling and closing skills
- Disciplined CRM use, including prioritisation, next-step management, cadence management and forecasting
- Evidence of account growth through additional buyers, team packages, repeat business, cross-sell or larger commitments
- Commercial curiosity and ability to learn a market and proposition quickly
- Resilience, accountability and coachability
- Ability to work a North American customer day from the UK or Europe
- Flexibility to travel internationally for key events
- Direct delegate or conference sales experience is useful but not required
- Experience may come from B2B media or subscriptions, business intelligence, executive education, memberships, recruitment, professional services, SaaS or another target-driven outbound sales environment
- No particular degree required
- No fixed number of years in delegate sales required
Benefits
Comp & perks- Private Medical Insurance
- Enhanced Annual Leave
- Birthday leave with a paid day off
- Up to 3 Volunteer Days Annually
- Flexible Working: working remotely from the UK or Europe, with access to a London workspace
- Access to World-Class Influencers
- Paid Sick Leave
- Compassionate Leave: up to 10 days off
- Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support
- Life Assurance Scheme: 4x your annual salary
- Employee Referral Scheme with rewards
- Autonomy, growth opportunities, and visible impact
- Mission-driven team valuing innovation, creativity, and human connection
