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Manager, Small Format
Unreal Snacks. Lead the development and growth of Unreal’s business across Convenience, Drug, Off-Price, and Military channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in key account management within CPG food or beverage sales, with a strong focus on developing growth strategies and managing relationships across various retail channels. Proficient in translating data insights into effective sales narratives and managing trade spend and promotional planning.
Highest-signal resume keywords
Key Account ManagementChannel-Specific Pricing StrategiesTrade Promotion Management SoftwareSyndicated Data AnalysisRetail Buyer Relationship Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account ManagementSales Strategy DevelopmentVolume ForecastingTrade Spend ManagementPromotional PlanningProduct Assortment StrategiesPipeline ManagementData TranslationSales Presentation DevelopmentRetail Launch Management
Soft Skills
Excellent Communication SkillsIndependent ExecutionRelationship BuildingCollaboration
Tools & Technologies
SPINSIRINielsenExcelPowerPointModus
Industry Keywords
CPGConvenience ChannelDrug ChannelOff-Price ChannelMilitary ChannelFoodservice EventsDistributor ManagementRetail MeetingsField VisitsTrade Shows
Tech Stack
Tools & technologiesUnreal Engine
About the role
Key responsibilities & impact- Lead the development and growth of Unreal’s business across Convenience, Drug, Off-Price, and Military channels
- Develop and execute comprehensive growth strategies across target channels
- Build and maintain a pipeline of prospective national and regional account opportunities
- Develop and grow relationships with retail buyers, category managers, brokers, and military partners
- Manage day-to-day operations with distributors, wholesalers, and redistributors to ensure high fulfillment and in-stock rates
- Design channel-specific product assortment, pricing models, promotional plans, and merchandising strategies
- Manage volume forecasting, trade spend budgets, and performance reporting
- Translate syndicated data platform insights (SPINS, IRI, Nielsen) and distributor reports into customer presentation decks
- Collaborate with Customer Strategy & Planning, Digital Marketing, Operations, and Finance from account sell-in through product launch
- Represent Unreal at food shows, foodservice events, retailer meetings, and industry conferences
- Build a repeatable Small Format sales playbook for scalable, long-term channel expansion
- Report to the Director, Foodservice
- Travel approximately 25% for in-person customer meetings, distributor shows, industry trade events, field visits, and company offsite events
Requirements
What you’ll need- Demonstrated key account management experience in CPG food or beverage sales required
- Direct experience selling into Convenience (C-Store), Drug, Off-Price, Military, or Away From Home channels is a strong plus
- Proven ability to build new account business from prospecting through retail launch and ongoing management
- Experience managing external broker networks, wholesalers, and redistributors
- Knowledge of channel pricing structures, trade spend management, promotional planning, forecasting, and product assortment strategies
- Ability to translate syndicated data (SPINS, IRI, Nielsen) into compelling sales narratives and buyer presentations
- Excellent verbal and written communication skills
- Experience with Trade Promotion Management (TPM) software (Modus or similar) is a plus
- Proficiency in spreadsheets (Excel/Sheets) and presentation decks (PowerPoint/Slides)
- Ability to prioritize account pipelines and execute sales goals independently
- Valid driver's license and vehicle for field visits
- Candidates must reside in the United States
- Applicants must be authorized to work for any employer in the United States
- Unreal is unable to sponsor or take over sponsorship of an employment visa at this time
Benefits
Comp & perks- Competitive salary and bonus
- Unlimited PTO & all federal holidays off
- Health, Dental, and Vision insurance - employee and dependent premiums are 100% covered for Dental and Vision
- Health Reimbursement Account & Health Savings Account with company contribution
- Flexible Spending Accounts
- 401(k) with company match (eligible to participate after 6 months from hire)
- Up to 18 weeks Paid Parental Leave
- Maven Family-Building, Maternity, & Menopause Support
- Paid Caregiver, Medical, & Bereavement Leave
- Employer-paid Basic Life & AD&D, Short-Term Disability, and Long-Term Disability insurance
- Tuition Reimbursement & Professional Development Stipend
- Wellness Stipend
- Fitness & Weight Loss Reimbursement through Health Plan
- Monthly Home Office Stipend
- Coworking Stipend
- Donation Matching Program
- Paid Volunteer Days
- Unlimited chocolate
- Great teammates and team culture - including department & team events
- Exposure to exciting opportunities at a rapidly growing brand!