AVP, Business Development

Unum UK

. Lead business development strategy and execution across direct broker, event, and Unum channels .

Posted 10/14/2026full-timeUnited StatesLead💰 $114,100 - $215,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development strategy, sales enablement processes, and market adoption initiatives, with a strong focus on SaaS and employer benefits. Proven ability to lead teams, influence stakeholders, and drive results through analytical insights and relationship building.

Highest-signal resume keywords

Business Development StrategySaaS ExperienceSales Enablement ProcessesInspirational LeadershipMarket Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Pipeline DevelopmentLead QualificationProduct DemonstrationsDeal ClosingMarket Prospect Targeting

Soft Skills

InfluencingConsultative AbilityAttention to DetailProblem SolvingRelationship Building

Tools & Technologies

Digital Benefits PlatformsProductivity Tools

Industry Keywords

Employer BenefitsBusiness DevelopmentMarket FeedbackCross-SalesUpselling

About the role

Key responsibilities & impact

Lead business development strategy and execution across direct broker, event, and Unum channels
Generate early demand and acquire early adopters for Strategic Business Incubator minimum viable products
Assist in developing sales goals for later-stage MVP products
Define and support go-forward marketing and sales paths for products transitioning out of the SBI
Inform SBI MVP strategy and product choices through market feedback
Partner with SBI leaders and stakeholders to establish yearly goals and targets
Develop value stories for the SBI portfolio and provide real-time in-market feedback
Orchestrate channel market development efforts, communication and engagement campaigns, and industry conference activities
Define scalable end-to-end sales and sales enablement processes for SBI products
Lead Business Development Executives and Support professionals across early adoption, new business growth, cross-sales, and upselling
Execute lead qualification, product demonstrations, and deal closing
Use product and integration knowledge to provide customer feedback to the Product Team
Drive customer acquisition from sales through handoff to Customer Success
Develop, promote, and execute growth programs and campaigns to drive market adoption
Collaborate with Learning and Development on product training programs and materials
Manage partnerships with sales and client management stakeholders, brokers, consultants, and partner sales teams
Track and monitor sales pipeline development, sales activity, close ratios, pricing effectiveness, and new business growth
Lead sales data readouts and deliver regular business and sales results reporting to SVP audiences
Manage the Business Development team’s expenditures and budget

Requirements

What you’ll need

Bachelor’s degree required
Minimum 12+ years of related experience
Experience interfacing directly with employers, brokers, and industry conferences
Ability to distill technical information to drive valuable dialogue and outcomes
SaaS experience with an emphasis on employer benefits, or experience with digital benefits platforms and offerings
Inspirational leadership and ability to influence a team towards goals and outcomes
High level of initiative and drive for results
Strong ability to articulate value propositions of products in incubation
Deep understanding of product offerings and integrations
Analytical skill to review and organize market data and build market-level prospect targeting
Ability to discern critical details from employer feedback and think strategically to solve problems
Demonstrated consultative ability, solution-oriented approach, and ability to create relationships and cultivate partnerships
Highly persuasive, with ability to influence and gain consensus
Ability to quickly learn new software programs, systems, and productivity tools
Attention to detail
Commitment and high standards of accountability
Comfort with ambiguity, technology, and entrepreneurial drive is a bonus

Benefits

Comp & perks

Award-winning culture
Inclusion and diversity as a priority
Performance Based Incentive Plans
Competitive benefits package including health, vision, dental, short-term disability, and long-term disability
Generous PTO, including paid time to volunteer
Up to 9.5% 401(k) employer contribution
Mental health support
Career advancement opportunities
Student loan repayment options
Tuition reimbursement
Flexible work environments
Healthcare benefits
Insurance benefits
Paid time off
401(k) retirement plan with employer match up to 5% and an additional 4.5% contribution whether you contribute or not