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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading customer experience and marketing operations, with a strong focus on integrating technology and processes to drive measurable business outcomes. Proven ability to develop high-performing teams and implement agile methodologies for continuous improvement.
Highest-signal resume keywords
Customer Experience LeadershipAgile Methodologies ImplementationCRM and CMS ExpertiseOperations ManagementChange Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Process ManagementMarketing AutomationDigital Advertising TechnologiesPerformance TrackingWorkflow OptimizationData GovernanceCapability IntegrationAI-Enabled TechnologiesAnalyticsEmail Marketing Tools
Soft Skills
Effective CommunicationTeam LeadershipCollaborationTrust BuildingPresentation Skills
Tools & Technologies
CRM PlatformsCMS PlatformsMarketing Automation ToolsDigital PropertiesAgile Tools
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Customer ExperienceMarketing OperationsCross-Functional ExecutionContinuous ImprovementChange Programs
About the role
Key responsibilities & impact- Lead integration, advancement, and optimization of capabilities, technology, processes, and ways of working across the CXO organization
- Translate capabilities into measurable business outcomes, including growth and persistency
- Develop and govern an integrated, multi-year roadmap for CX capabilities, technology, and operations
- Advance and optimize the CX technology ecosystem, including digital properties, marketing automation, CMS platforms, CRM integrations, analytics, and AI-enabled capabilities
- Partner with IT and enterprise functions to clarify ownership and avoid duplication
- Evaluate and leverage emerging technologies, including AI, automation, and personalization
- Design and evolve operating frameworks, agile practices, planning rhythms, and process standards
- Lead process engineering and continuous improvement initiatives
- Lead change and adoption of new capabilities, technologies, and processes through role clarity, communications, training, support models, and workflow integration
- Create an integrated system across marketing, customer experience, sales enablement, analytics, and technology
- Establish governance, decision rights, standards, and boundaries for data and capability integration
- Build, develop, and lead high-performing capability and process teams
- Foster accountability, experimentation, adaptability, collaboration, and continuous learning
Requirements
What you’ll need- Bachelor’s degree required; MBA preferred
- Minimum 10 years of experience leading customer experience, marketing operations, digital capabilities, agile delivery, or process management functions
- Demonstrated success managing people, operations, and cross-functional execution
- Deep understanding of CRM, CMS, marketing automation, email marketing tools, and digital advertising technologies
- Familiarity with agile methodologies and experience embedding agile practices in business teams
- Strong operations management experience, including planning, prioritization, governance, resource coordination, workflow optimization, performance tracking, and continuous improvement
- Proven ability to lead, coach, and develop high-performing teams
- Understanding of how technology, software, and platforms propel Customer Experience and Marketing
- Proven track record delivering business-focused results through partnerships with the DTO organization
- Deep knowledge of CXO and Marketing platforms, vendors, measurement, content creation, media, technology, and UX
- Ability to generate trust, influence, communicate effectively, and build alliances across business functions
- Excellent presentation skills
- Ability to synthesize information on milestones, success criteria, and risks
- Experience with people change programs and information technology
- Excellent leadership and staff management skills
Benefits
Comp & perks- Award-winning culture
- Inclusion and diversity as a priority
- Performance Based Incentive Plans
- Competitive benefits package including Health, Vision, Dental, Short & Long-Term Disability
- Generous PTO (including paid time to volunteer!)
- Up to 9.5% 401(k) employer contribution
- Mental health support
- Career advancement opportunities
- Student loan repayment options
- Tuition reimbursement
- Flexible work environments
- Healthcare benefits (health, vision, dental)
- Insurance benefits (short & long-term disability)
- Paid time off
- 401(k) retirement plan with employer match up to 5% and an additional 4.5% contribution whether you contribute or not
