AVP, Marketing Strategy

Unum UK

. Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products .

Posted 10/9/2026full-timeUnited StatesLead💰 $114,100 - $215,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in brand management and product marketing, with a strong focus on strategic marketing capabilities and customer-centric approaches. Proven ability to lead teams in creating impactful brand assets and thought leadership content while effectively managing cross-functional collaboration.

Highest-signal resume keywords

Brand ManagementProduct MarketingStrategic MarketingLeadership SkillsMarket Research

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningContent CreationMarket AnalysisThought Leadership DevelopmentSales Collateral Development

Soft Skills

Communication SkillsInterpersonal SkillsInfluencing SkillsPresentation SkillsCustomer-Centric Mentality

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Marketing StrategyCross-Functional CollaborationAudience RequirementsBusiness ParametersCXO Organization

About the role

Key responsibilities & impact

Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products
Lead creation of market-facing brand assets and content, including high-level value stories, brand storytelling assets, and thought leadership territories/anchor pieces
Manage product marketing managers and marketing strategists with responsibility for segment- and product-specific marketing approaches and assets
Indirectly manage cross-functional content creators and producers
Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders
Provide consultative support for the CXO organization and enterprise marketing and communications functions on audience requirements, market brand, business parameters, and product positioning

Requirements

What you’ll need

Bachelor’s degree required
10 or more years’ experience in related fields
Leadership skills, particularly the ability to influence and partner with senior executives
Strong strategic marketing capabilities and customer-centric mentality
Deep experience in brand management and product/solution marketing
Ability to direct design, oversee conduct, and analyze results of market research
Ability to lead teams in creating high-quality, persuasive thought leadership content and sales collateral
Strong communication and interpersonal skills
Ability to structure and deliver presentations clearly, crisply, and compellingly
Excellent listening, partnering, influencing, and communications skills
High level of initiative and drive for results

Benefits

Comp & perks

Award-winning culture
Inclusion and diversity as a priority
Performance Based Incentive Plans
Competitive benefits package including health, vision, dental, short-term disability, and long-term disability
Generous PTO, including paid time to volunteer
Up to 9.5% 401(k) employer contribution
Mental health support
Career advancement opportunities
Student loan repayment options
Tuition reimbursement
Flexible work environments
Healthcare benefits
Insurance benefits
Paid time off
401(k) retirement plan with employer match up to 5% and an additional 4.5% contribution whether you contribute or not