Social Media Content Creator

UpGrowth | 极速上升

. Research social media trends and content formats .

Posted 10/7/2026full-timeKuala Lumpur • MalaysiaMid-LevelSenior💰 MYR 3,500 - MYR 4,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media content creation, including scriptwriting and storytelling, while effectively managing multiple projects and deadlines. Proficient in utilizing various digital marketing tools and platforms to enhance brand engagement and performance.

Highest-signal resume keywords

Social Media Content CreationScriptwriting and CopywritingShort-Form Video ProductionContent Strategy DevelopmentProficiency in AI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationScriptwritingCopywritingStorytellingContent StrategySocial Media ManagementContent AnalyticsVideo ProductionTrend AnalysisProject Management

Soft Skills

Creative MindsetGood CommunicationInterpersonal SkillsOrganizational SkillsAbility to Work Independently

Tools & Technologies

ChatGPTCanvaCapCutSocial Media Scheduling PlatformsAI Image Generation ToolsAI Video Generation ToolsContent Research ToolsAnalytics ToolsSmartphone Video Shooting

Certifications & Qualifications

Diploma/Degree in MarketingMass CommunicationMediaCommunications

Industry Keywords

Digital MarketingBrandingContent TrendsEngaging ContentTarget Audience Understanding

About the role

Key responsibilities & impact

Research social media trends and content formats
Generate fresh content ideas for different brands
Understand clients’ businesses, products, target audiences and USPs
Develop weekly and monthly content directions
Identify strong hooks and content angles
Study competitors and winning content
Write short-form video scripts with hooks, storytelling and CTAs
Create educational, entertaining and promotional content adapted to different brand personalities
Participate in content shoots and guide clients, founders or talents during filming
Assist with scene planning and shot direction
Capture simple social media content using smartphones when required
Work closely with video editors to achieve the intended content direction
Prepare captions and posting copy
Organise content calendars
Schedule and publish approved content
Ensure content is posted consistently
Review performance and identify winning content
Suggest improvements based on data and audience response

Requirements

What you’ll need

Experience in social media, content creation, digital marketing, branding or related areas
Strong understanding of TikTok, Instagram Reels and short-form video content
Good scriptwriting, copywriting and storytelling skills
Creative mindset with a strong understanding of what makes content engaging
Able to identify trends and develop relevant content ideas independently
Good communication and interpersonal skills, especially when working with clients or talents
Organised and able to manage multiple content projects and deadlines
Able to work independently while being open to feedback
Comfortable participating in content shoots and being hands-on with content production
Willing to learn and use new AI tools and content creation technologies
Good command of English, Mandarin and Bahasa Malaysia
Proficiency with ChatGPT / Claude, Canva, CapCut, social media management and scheduling platforms, AI image generation tools, AI video generation tools, content research and analytics tools, and basic mobile video shooting
Diploma/Degree in Marketing, Mass Communication, Media, Communications or a related field is preferred