Marketing Technology Manager, CRM Platform

Uphold Inc.

. Own the Customer.io CRM data foundation, including objects, attributes, events, and identifiers .

Posted 9/22/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CRM data foundations, designing scalable data architectures, and implementing data governance practices while ensuring compliance with GDPR and privacy standards. Proficient in translating marketing objectives into actionable data strategies and workflows.

Highest-signal resume keywords

Customer.io Platform ManagementSQL ProficiencyGDPR ComplianceData Pipeline DesignEmail Deliverability Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLData Pipeline DesignREST APIsEvent-Driven Data ModelsLiquidHTMLCSSJavaScriptData GovernanceConsent Management

Soft Skills

Strong OwnershipAttention to DetailCommunication Skills

Tools & Technologies

Customer.ioBrazeIterableKlaviyoSalesforce Marketing Cloud

Certifications & Qualifications

BS in Computer ScienceAdvanced Degree in Software Engineering

Industry Keywords

Marketing AutomationCRMCustomer EngagementData FreshnessAnomaly Detection

Tech Stack

Tools & technologies

CloudJavaScriptSQL

About the role

Key responsibilities & impact

Own the Customer.io CRM data foundation, including objects, attributes, events, and identifiers
Design and maintain data pipelines, schemas, event contracts, and data freshness requirements with Engineering and Data
Implement monitoring and alerting for stale, missing, or malformed data
Build modular, reusable, and understandable journeys, triggers, and segments
Establish naming conventions, versioning, documentation, and deprecation routines
Design the platform for scale, including volume, throughput, rate limits, and platform constraints
Structure a shared platform for multiple products and brands while balancing consistency and autonomy
Own global frequency capping, priority rules, and suppression logic
Translate Marketing and Commercial objectives into data, segmentation, and workflow architecture
Own and communicate the CRM platform roadmap
Create templates, reusable components, documented segments, guardrails, and enablement materials
Train marketing teams and maintain practical documentation
Identify automation opportunities and evaluate AI for content generation, send-time and channel optimization, segmentation, anomaly detection, and QA
Apply data minimization, least-privilege access, retention rules, consent, opt-out, and preference models
Support GDPR, access reviews, vendor risk management, audit evidence, and jurisdictional compliance
Own QA processes, test sends, seed lists, rendering checks, link validation, and pre-send review
Manage email deliverability, including SPF, DKIM, DMARC, warm-up, list hygiene, bounces, and complaints
Define approval gates, no-send windows, rollback procedures, and incident response
Own experimentation design, holdout groups, and performance reporting with Data

Requirements

What you’ll need

BS or advanced degree in Computer Science, Software Engineering, or equivalent practical experience
4+ years of experience in the field, including meaningful time owning a marketing automation, CRM, or customer engagement platform in a technical capacity
Hands-on experience with Customer.io or comparable platforms such as Braze, Iterable, Klaviyo, or Salesforce Marketing Cloud at architecture and administration level
Strong SQL and comfort working with data warehouses and modern data pipelines
Understanding of REST APIs, webhooks, event-driven data models, and identity resolution
Working knowledge of Liquid, HTML, CSS, and JavaScript for email and in-app content
Ability to design maintainable, scalable structures
Experience working with personal data under a security and privacy-first approach, including consent management and GDPR
Ability to explain complex technical concepts to technical and non-technical audiences
Comfort working across Marketing, Commercial, Product, Data, and Engineering
Strong ownership, accountability, and attention to detail
Fluent written and oral English

Benefits

Comp & perks

Performance bonuses
Comprehensive benefits
Regular updates, strategy sessions, and networking opportunities across the group
Training and mentorship programs
Options to work from home, other locations, or adjust hours
Annual bonus program based on individual, team, and company performance
Generous PTO
Healthcare
Employee assistance programs
Engaging events and celebrations
Well-stocked office kitchen with a foodie culture