Uphold Inc.

Public Relations

• Own the PR function end-to-end across corporate, enterprise, retail, and regulatory communications
• Build and execute proactive media strategies positioning Uphold and its leadership as authoritative voices in crypto, fintech, and financial services
• Write and ship press releases, media statements, byline articles, executive talking points, and messaging frameworks
• Manage rapid-response and crisis communications around regulatory developments, market volatility, and industry news cycles
• Leverage and grow relationships with crypto, fintech, and financial media to secure earned coverage
• Prepare and accompany executives for interviews, panels, and press engagements
• Participate in strategic communications decisions with the CEO
• Coordinate with Marketing, Legal, Compliance, and Product to ensure accurate, timely, aligned messaging
• Manage multiple concurrent initiatives
• Monitor media and regulatory landscapes in real time and advise leadership on positioning and risk

Director of Public Relations – Communications

Sales

• Execute the enterprise sales strategy for Uphold’s API platform, including go-to-market plans across strategic customer segments
• Support the active development of Sales Directors and foster enterprise sales excellence
• Identify and prioritize high-impact enterprise opportunities based on market trends, competitive intelligence, and client needs
• Build and nurture relationships with VP- and C-level decision-makers at target enterprise accounts
• Position Uphold’s API platform for digital asset, stablecoin, and payment infrastructure needs
• Work cross-functionally with Product and Engineering to align the Enterprise API roadmap with client needs
• Drive revenue growth by closing enterprise-level deals and supporting the sales team
• Manage the individual sales pipeline for reporting, forecasting, and strategic recommendations
• Represent Uphold’s API platform at industry events, conferences, and client engagements
• Foster collaboration among customers, partners, and vendors to create sales and marketing opportunities
• Perform other duties assigned by the line manager
• Travel occasionally, up to 30% of the time, for business meetings

VP Sales, Enterprise API Sales

Marketing Operations

• Own the Customer.io CRM data foundation, including objects, attributes, events, and identifiers
• Design and maintain data pipelines, schemas, event contracts, and data freshness requirements with Engineering and Data
• Implement monitoring and alerting for stale, missing, or malformed data
• Build modular, reusable, and understandable journeys, triggers, and segments
• Establish naming conventions, versioning, documentation, and deprecation routines
• Design the platform for scale, including volume, throughput, rate limits, and platform constraints
• Structure a shared platform for multiple products and brands while balancing consistency and autonomy
• Own global frequency capping, priority rules, and suppression logic
• Translate Marketing and Commercial objectives into data, segmentation, and workflow architecture
• Own and communicate the CRM platform roadmap
• Create templates, reusable components, documented segments, guardrails, and enablement materials
• Train marketing teams and maintain practical documentation
• Identify automation opportunities and evaluate AI for content generation, send-time and channel optimization, segmentation, anomaly detection, and QA
• Apply data minimization, least-privilege access, retention rules, consent, opt-out, and preference models
• Support GDPR, access reviews, vendor risk management, audit evidence, and jurisdictional compliance
• Own QA processes, test sends, seed lists, rendering checks, link validation, and pre-send review
• Manage email deliverability, including SPF, DKIM, DMARC, warm-up, list hygiene, bounces, and complaints
• Define approval gates, no-send windows, rollback procedures, and incident response
• Own experimentation design, holdout groups, and performance reporting with Data

Director of Public Relations – Communications

VP Sales, Enterprise API Sales

Marketing Technology Manager, CRM Platform