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UPROSPECT

Marketing Lead

UPROSPECT

. Develop and execute the B2B marketing and go-to-market strategy, beginning with creative agencies .

Posted 10/31/2026full-timeRemote • United StatesSenior💰 $2,500 - $3,000 per monthWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, demand generation, and brand positioning, with a strong focus on connecting marketing efforts to qualified leads and revenue. Proficient in managing marketing channels and executing campaigns in the EdTech sector, particularly within creative agencies.

Highest-signal resume keywords
B2B Marketing ExperienceDemand GenerationBrand PositioningCreative Agency Market UnderstandingStrong English Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing Strategy DevelopmentCampaign ExecutionContent DevelopmentPerformance Metrics EstablishmentLead GenerationStorytellingAnalyticsCreative Campaign Development
Soft Skills
CollaborationIndependent ExecutionCreative Thinking
Tools & Technologies
LinkedInEmail MarketingWebsite ManagementDigital Marketing PlatformsAI Tools
Industry Keywords
EdTechCreative TechnologyLearning and DevelopmentEarly-Stage Startups

About the role

Key responsibilities & impact
  • Develop and execute the B2B marketing and go-to-market strategy, beginning with creative agencies
  • Build demand-generation campaigns that produce qualified leads and sales opportunities
  • Develop compelling brand positioning, messaging, and content that differentiates the company in the market
  • Showcase the flagship product through campaigns, demonstrations, and real-world use cases
  • Collaborate closely with business development on targeting, campaigns, sales materials, and pipeline growth
  • Manage marketing channels, including LinkedIn, email, website, and other relevant digital platforms
  • Establish marketing priorities, performance metrics, and processes that support sustainable growth
  • Work closely with the founder, business development lead, and existing marketing contributors
  • Move independently from strategy to execution

Requirements

What you’ll need
  • 3+ years of experience as a Marketing Lead
  • EdTech background strongly preferred
  • Strong understanding of the creative agency market, ideally from working within agencies or marketing products and services to them
  • Proven B2B marketing experience, particularly in demand generation, positioning, and go-to-market execution
  • Demonstrated ability to connect marketing efforts to qualified leads and revenue
  • Excellent storytelling, writing, and creative campaign development skills
  • Experience in early-stage startups or building marketing programs with limited resources
  • Comfortable working hands-on across strategy, content, campaigns, and analytics
  • Strong written and verbal English communication skills (C1 or above)
  • Familiarity with AI tools, creative technology, or content production is a plus
  • Experience in learning and development or educational technology is a plus
  • Must have a strong C1 English level

Benefits

Comp & perks
  • Founding-level marketing ownership with direct collaboration with the founder and business development lead
  • Purpose-driven, multicultural team in a fast-scaling EdTech environment
  • Remote work
  • PTO
  • Weekends off
  • USD monthly payment
  • Growth opportunities