Digital Product Marketing Manager

UPS

. Develop and execute the commercialization strategy for the Secure Commerce portfolio, including InsureShield® and Parcel Pro® Secure Commerce solutions .

Posted 10/8/2026full-timeUnited StatesSeniorLead💰 $108,600 - $165,060 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercialization strategies for Secure Commerce solutions, with a strong focus on market segmentation, value proposition creation, and driving revenue growth through effective go-to-market strategies. Proven ability to translate product capabilities into compelling narratives that resonate with enterprise buyers and partners.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyAccount-Based Marketing (ABM)Market Segmentation ExpertiseCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercialization StrategyValue Proposition DevelopmentMarket Intelligence AnalysisCustomer Insight TranslationGTM Effectiveness AssessmentContent DevelopmentAnalytical SkillsBuyer Persona StrategyCompetitive PositioningRevenue Growth Strategy

Soft Skills

Strong CommunicationCollaborative PartnershipConsultative Selling

Tools & Technologies

MarTech ToolsABM ToolsAnalytics PlatformsAutomation Workflows

Industry Keywords

B2BSaaSEnterprise SolutionsLogisticsCommerceMulti-Channel Platforms

About the role

Key responsibilities & impact

Develop and execute the commercialization strategy for the Secure Commerce portfolio, including InsureShield® and Parcel Pro® Secure Commerce solutions
Serve as the strategic connective point between product capabilities, customer needs, market opportunities, and revenue growth objectives
Own market segmentation, Ideal Customer Profile (ICP) development, buyer persona strategy, value proposition creation, competitive positioning, and commercialization planning
Translate product features and capabilities into differentiated market strategies that drive adoption, market penetration, customer value, and revenue growth
Act as the voice of the market and customer, grounding commercial decisions in customer insight, market intelligence, buying behavior, and business outcomes
Work closely with Product Management, Sales, Strategic Partnerships, Marketing, Customer Experience, and Operations
Develop co-marketing and partnership strategies, including webinars, joint campaigns, and internal marketing to UPS
Create case studies, solution narratives, and proof points supporting consultative selling and late-stage deal influence
Assess segment performance, adoption trends, and GTM effectiveness and refine strategy based on insights

Requirements

What you’ll need

7+ years of experience in product marketing, segment marketing, ABM, or GTM strategy roles
Preferably experience in B2B, enterprise, SaaS, platform, or ecosystem-based businesses
Demonstrated experience owning segment or vertical value propositions and translating them into scalable GTM or ABM motions
Proven ability to partner closely with Sales and Channel teams to support complex, long-cycle buying journeys and multi-stakeholder decision processes
Track record of driving revenue outcomes through adoption, utilization, expansion, or partner-led growth
Strong ABM and segmentation expertise, including buying-group messaging, account prioritization, and personalized GTM strategy
Ability to translate product capabilities into outcome-driven value narratives for enterprise buyers, partners, and internal stakeholders
Experience defining co-marketing and partnership strategies with clear goals and success metrics
Capability to develop content such as case studies, solution narratives, and proof points
Analytical ability to assess segment performance, adoption trends, and GTM effectiveness
Experience in regulated, logistics, commerce, or multi-channel platform environments preferred
Familiarity with modern MarTech and ABM tools preferred
Ability to partner with analytics or data teams to measure impact
Ability to leverage automation and AI-assisted workflows
Strong cross-functional leadership skills
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer

Benefits

Comp & perks

Annual short-term and/or long-term incentive compensation programs may be available
Medical/prescription drug coverage
Dental coverage
Vision coverage
Flexible Spending Account
Health Savings Account
Dependent Care Flexible Spending Account
Basic and Supplemental Life Insurance & Accidental Death and Dismemberment
Disability Income Protection Plan
Employee Assistance Program
401(k) retirement program
Vacation
Paid Holidays and Personal time
Paid Sick and Family and Medical Leave time as required by law
Discounted Employee Stock Purchase Program