B2B Demand Generation Manager

Urrly

. Build and execute B2B demand generation campaigns that create qualified leads, meetings, and sales pipeline .

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and content marketing, with a strong focus on creating actionable marketing leads and developing customer-centric content. Proficient in utilizing CRM, automation, and AI tools to enhance campaign performance and drive sales pipeline growth.

Highest-signal resume keywords

B2B Demand GenerationContent MarketingCampaign Performance TrackingCRM and Automation ToolsEvent Strategy and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationContent CreationCampaign DevelopmentLead CaptureAudience SegmentationPerformance TrackingCustomer InterviewsSales EnablementWebinar ProductionThought Leadership

Soft Skills

Strong Writing AbilityGood Visual JudgmentCollaboration with Sales TeamsAdaptability to Unfamiliar MarketsEffective Communication

Tools & Technologies

CRMEmail AutomationAI ToolsMarketing AutomationReporting Tools

Industry Keywords

B2B MarketingField MarketingEvent MarketingCustomer InsightSales Pipeline

About the role

Key responsibilities & impact

Build and execute B2B demand generation campaigns that create qualified leads, meetings, and sales pipeline
Partner with SDR and sales teammates to make marketing leads actionable, well-defined, and effectively followed up
Develop buyer-specific newsletters, webinars, white papers, guides, blog posts, thought leadership, customer interviews, case studies, and sales enablement assets
Activate existing customers through testimonials, case studies, interviews, and conference-friendly content
Own conference and event strategy, including show selection, pre-event outreach, event materials, attendance, lead capture, and post-event follow-up
Build and maintain target account and prospect lists using research, enrichment, CRM, automation, and AI-enabled workflows
Segment audiences by industry, buyer persona, and funnel stage
Track campaign performance, lead quality, conversions, meetings, opportunities, and sales feedback
Use AI and modern tools to accelerate specific, credible, customer-grounded marketing
Write, build, interview customers, test ideas, prepare for shows, and improve market presence

Requirements

What you’ll need

Hands-on B2B marketing experience in demand generation, growth marketing, content marketing, field/event marketing, or a closely related role
Evidence of personally building or meaningfully contributing to campaigns for business buyers
Strong writing ability and comfort creating original B2B content grounded in customer insight, clear positioning, and thoughtful editing
Experience with case studies, newsletters, webinars, thought leadership, educational guides, customer stories, or sales assets
Comfort learning unfamiliar markets through customer conversations, subject-matter experts, industry research, and sales feedback
Experience partnering with sales or SDR teams to connect marketing activity to qualified conversations and pipeline
Ability to work with CRM, enrichment, email, automation, reporting, and AI tools
Good visual judgment and ability to create or coordinate polished, professional marketing materials
Significant overlap with U.S. business hours
Ability to travel within the U.S. for industry conferences
Direct fleet safety, driver training, EMS, telematics, public safety, or transportation experience is a plus, not required

Benefits

Comp & perks

10–15% bonus
U.S. remote work model
Significant overlap with U.S. business hours
Travel to U.S. industry conferences and events
Response within 24 hours after applying