Senior Manager/Director, Creator Marketing

Ursa Major Skincare

. Own Ursa Major’s overall creator marketing strategy, roadmap and budget.

Posted 9/24/2026full-timeRemote • Vermont • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creator marketing strategy, including the development of long-term partnerships and the management of creator-generated content across various channels. Proficient in analyzing performance metrics and leveraging insights to optimize creator relationships and marketing effectiveness.

Highest-signal resume keywords

Creator Marketing StrategyAffiliate MarketingPerformance MarketingData AnalysisRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creator MarketingInfluencer MarketingPartnership DevelopmentContent CreationKPI MeasurementAttribution AnalysisCommercial StrategyProgram DevelopmentNegotiation SkillsCRM System Management

Soft Skills

Strategic ThinkingAnalytical RigorJudgmentCollaborationCommunication

Tools & Technologies

CRM SystemsTikTok ShopSocial Media PlatformsContent Management Systems

Industry Keywords

Creator EconomyBrand PartnershipsAffiliate EconomicsConsumer MarketingCreator Insights

About the role

Key responsibilities & impact

Own Ursa Major’s overall creator marketing strategy, roadmap and budget.
Work closely with founders, the internal team and outside agency partners.
Identify, recruit and nurture a diverse network of aligned creators using a CRM system.
Develop long-term commercial relationships with valuable creator partners.
Lead organic seeding, gifting, paid creator partnerships and creator experiences.
Own affiliate creator strategy, including ShopMy and other relevant platforms.
Oversee TikTok Shop creator strategy.
Develop creator-generated content for organic and paid channels.
Build testing and learning across creator personas, products, messages and partnership models.
Connect creator insights with Social, Creative, Growth, PR and Product Marketing.
Measure brand, content and commercial impact, including monthly KPI and learning updates.
Collaborate on or lead suitable brand partnerships.
Work with agency partners and build and manage a small internal creator team over time.
Measure ecosystem quality and productivity through creator relationships, retention, content yield, brand discovery, customers, revenue, affiliate/TikTok Shop performance, paid creator economics and channel content performance.

Requirements

What you’ll need

5–7+ years of relevant core experience across creator/influencer marketing, creator and brand partnerships, affiliate or related consumer marketing roles.
Track record of building dynamic programs rather than simply administering them.
Understanding of affiliate economics, paid partnerships, attribution and performance marketing.
Ability to identify brand-aligned creators with genuine potential.
Ability to understand authentic brand/creator relationships and build lasting relationships.
Ability to negotiate smart partnerships with sensible economics.
Analytical rigor and sound judgment in using data.
Commercial orientation, strategic thinking and strong brand instincts.

Benefits

Comp & perks

Competitive compensation, plus equity.
Health, vision and dental benefits and paid parental leave.
Employee 401k with company match.
Fully remote culture.
Generous vacation time plus 2 “Epic Days” yearly (a chance to spontaneously take off and enjoy epic weather!).
Paid sabbatical after 5 years.
Paid volunteer time, and organized team volunteer events in VT.
Free Ursa Major products—of course!