Ursa Major Skincare

Marketing

• Own Ursa Major’s overall creator marketing strategy, roadmap and budget.
• Work closely with founders, the internal team and outside agency partners.
• Identify, recruit and nurture a diverse network of aligned creators using a CRM system.
• Develop long-term commercial relationships with valuable creator partners.
• Lead organic seeding, gifting, paid creator partnerships and creator experiences.
• Own affiliate creator strategy, including ShopMy and other relevant platforms.
• Oversee TikTok Shop creator strategy.
• Develop creator-generated content for organic and paid channels.
• Build testing and learning across creator personas, products, messages and partnership models.
• Connect creator insights with Social, Creative, Growth, PR and Product Marketing.
• Measure brand, content and commercial impact, including monthly KPI and learning updates.
• Collaborate on or lead suitable brand partnerships.
• Work with agency partners and build and manage a small internal creator team over time.
• Measure ecosystem quality and productivity through creator relationships, retention, content yield, brand discovery, customers, revenue, affiliate/TikTok Shop performance, paid creator economics and channel content performance.

Senior Manager/Director, Creator Marketing

Community Manager

• Own Ursa Major’s social strategy, editorial direction and content calendar and curation across Instagram, TikTok, Facebook and emerging channels.
• Develop social-first concepts and stories around the brand, products, ingredients, people, Vermont roots and broader world.
• Work closely with the creative team and founders to bring ideas to life.
• Build and nurture an engaged social community using a creator CRM and collaborating with the Creator Marketing team.
• Monitor cultural trends and conversations about the brand and competitors.
• Lead organic social support for product launches, campaigns, events, partnerships and other brand initiatives.
• Identify high-performing organic content for paid amplification with the Growth team.
• Use engagement, performance and insights data to improve content and channel strategy.
• Connect owned social storytelling with the creator ecosystem.
• Build and manage a small social team over time.
• Drive on-brand visual and written storytelling, meaningful engagement and growing brand affinity.
• Track engagement rate, shares and saves, organic reach, video engagement/watch time, qualified community growth and paid-amplified social content performance.

Senior Manager/Director, Creator Marketing

Senior Manager, Social & Community