Senior Manager, Lifecycle & Retention Marketing

Ursa Major Skincare

. Develop and execute the overall retention marketing roadmap focused on increasing customer lifetime value, repeat purchase rate, subscription growth, and customer loyalty.

Posted 10/7/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Lifecycle Marketing and Retention Marketing, focusing on customer acquisition, engagement, and long-term retention strategies. Proficient in utilizing data-driven insights to optimize customer experiences and drive subscription growth within the beauty and wellness sectors.

Highest-signal resume keywords

Lifecycle MarketingEmail Marketing StrategyKlaviyoA/B Testing FrameworksCustomer Journey Mapping

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Retention MarketingCustomer Lifetime ValueSegmentationAutomationPredictive InsightsChurn Reduction InitiativesSubscription Revenue GrowthData AnalysisDirect-Response MessagingCustomer Psychology

Soft Skills

Strong CommunicationCreative JudgmentCollaborationStrategic PlanningHands-On Execution

Tools & Technologies

KlaviyoPostscriptRecharge

Industry Keywords

DTC EcommerceBeautySkincareWellnessConsumer Brands

About the role

Key responsibilities & impact

Develop and execute the overall retention marketing roadmap focused on increasing customer lifetime value, repeat purchase rate, subscription growth, and customer loyalty.
Evolve customer journey strategies across acquisition, replenishment, engagement, subscription, cross-sell, upsell, win-back, and loyalty touch points.
Own the lifecycle calendar across email and SMS channels.
Create personalized customer experiences using segmentation, behavioral triggers, predictive insights, and customer data.
Optimize automated lifecycle flows including Welcome Series, Abandonment, First Purchase Nurture, Post-Purchase Journeys, Product Education, Replenishment Reminders, Subscription Enrollment, Subscription Retention & Save Flows, Loyalty Programs, and Win-Back Campaigns.
Lead subscription lifecycle strategy from acquisition through long-term retention.
Increase subscriber acquisition, active subscriber rate, average subscription tenure, and subscriber lifetime value.
Develop churn reduction initiatives and cancellation prevention programs.
Establish testing programs, including A/B and multivariate tests across messaging, offers, creative, timing, segmentation, recommendations, subscription experiences, landing pages, and conversion paths.
Monitor and report on retention KPIs, customer cohorts, and lifecycle reporting frameworks.
Use customer feedback, surveys, reviews, and behavioral data to inform strategy.
Collaborate with Ecommerce, Brand Marketing, Creative, Product Development, Customer Experience, and Analytics teams.
Align lifecycle initiatives with product launches, promotional campaigns, seasonal moments, and retention goals.
Partner with designers and copywriters on retention-focused creative and messaging frameworks.
Report directly to the Sr. Director of Ecommerce.

Requirements

What you’ll need

5+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Customer Marketing within DTC Ecommerce, subscription, beauty, skincare, wellness, or consumer brands (must have).
Proven success growing customer retention, repeat purchase rate, subscription revenue, and customer lifetime value with fresh new ideas and perspectives.
Deep expertise in email and SMS marketing strategy, segmentation, automation, and personalization.
Strong experience managing lifecycle platforms such as Klaviyo, Postscript, and Recharge are a must have.
Experience managing subscription businesses and recurring revenue programs is a must have.
Strong analytical skills with the ability to translate data into actionable business insights.
Advanced understanding of customer journey mapping and lifecycle strategy.
Experience designing and executing A/B testing frameworks.
Strong creative judgment and an understanding of effective direct-response messaging, storytelling, and customer psychology.
Comfortable balancing strategic planning with hands-on execution.
Strong communicator who thrives in a collaborative, fast-paced environment while juggling multiple priorities.
Passion for beauty, skincare, wellness, and creating exceptional customer experiences.
Experience managing agencies, freelancers, and direct reports.

Benefits

Comp & perks

Competitive compensation, bonus, plus equity.
Health, vision and dental benefits and paid parental leave.
Employee 401k with company match.
Fully remote culture.
Generous vacation time plus 2 “Epic Days” yearly.
Paid sabbatical after 5 years.
Paid volunteer time, and organized team volunteer events in VT.
Free Ursa Major products.