Senior Manager, Social & Community

Ursa Major Skincare

. Own Ursa Major’s social strategy, editorial direction and content calendar and curation across Instagram, TikTok, Facebook and emerging channels.

Posted 9/24/2026full-timeRemote • Vermont • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies, with a strong focus on content creation, community engagement, and performance analysis across platforms like Instagram, TikTok, and Facebook. Proven ability to translate brand narratives into compelling social concepts while leveraging data insights to enhance content effectiveness.

Highest-signal resume keywords

Social Media Strategy OwnershipContent Creation and CurationData-Driven Performance AnalysisCommunity Engagement ManagementCreative Concept Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent StrategyPerformance AnalysisEngagement Metrics TrackingCreative Brief Development

Soft Skills

Creative InstinctsEditorial JudgmentCollaborationTrend Monitoring

Tools & Technologies

Creator CRMSocial Media Platforms

Industry Keywords

Consumer BrandLifestyle BrandWellnessSustainabilityCulturally Relevant Categories

About the role

Key responsibilities & impact

Own Ursa Major’s social strategy, editorial direction and content calendar and curation across Instagram, TikTok, Facebook and emerging channels.
Develop social-first concepts and stories around the brand, products, ingredients, people, Vermont roots and broader world.
Work closely with the creative team and founders to bring ideas to life.
Build and nurture an engaged social community using a creator CRM and collaborating with the Creator Marketing team.
Monitor cultural trends and conversations about the brand and competitors.
Lead organic social support for product launches, campaigns, events, partnerships and other brand initiatives.
Identify high-performing organic content for paid amplification with the Growth team.
Use engagement, performance and insights data to improve content and channel strategy.
Connect owned social storytelling with the creator ecosystem.
Build and manage a small social team over time.
Drive on-brand visual and written storytelling, meaningful engagement and growing brand affinity.
Track engagement rate, shares and saves, organic reach, video engagement/watch time, qualified community growth and paid-amplified social content performance.

Requirements

What you’ll need

4-7+ years of relevant experience.
Meaningful ownership of social for a premium, distinctive, challenger consumer or lifestyle brand.
Excellent creative instincts.
Ability to translate a brand idea into a compelling social concept, story and brief.
Understanding of social media language, rhythms and rules.
Experience with Instagram, TikTok, Facebook and emerging social channels.
Experience in wellness, food, fashion, outdoor, travel or another culturally relevant category is relevant; beauty experience is welcome but not essential.
Care deeply about wellness and sustainability.
Discerning editorial and creative judgment.
Ability to use engagement, performance and insights data to improve content and channel strategy.

Benefits

Comp & perks

Competitive compensation, plus equity.
Health, vision and dental benefits and paid parental leave.
Employee 401k with company match.
Fully remote culture.
Generous vacation time plus 2 “Epic Days” yearly.
Paid sabbatical after 5 years.
Paid volunteer time, and organized team volunteer events in VT.
Free Ursa Major products.