Digital Product Marketing Manager – USP, NF

US Pharmacopeia

. Own and scale the email and lifecycle marketing engine for USP–NF online subscription products .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $101,042 - $142,430 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in lifecycle email marketing, including strategy development, journey building, and performance analytics, with a strong focus on B2B subscription products. Proficient in managing integrated campaigns and stakeholder collaboration while demonstrating exceptional writing and analytical skills.

Highest-signal resume keywords

Lifecycle Email MarketingMarketo ExpertiseCampaign Strategy DevelopmentAnalytical SkillsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email StrategyJourney BuildingDynamic ContentA/B TestingKPI TrackingDatabase HygieneLifecycle AnalyticsList SegmentationMarketing AutomationSubscription Marketing

Soft Skills

Exceptional Writing SkillsProblem SolvingPrioritizationMentoringCollaboration

Tools & Technologies

MarketoSalesforceGenAI ToolsEmail PlatformsCRM Integrations

Industry Keywords

B2B MarketingSubscription ProductsPharmaceutical MarketingBiotech MarketingRegulatory Compliance

About the role

Key responsibilities & impact

Own and scale the email and lifecycle marketing engine for USP–NF online subscription products
Set email strategy and roadmap across nurture, onboarding, activation, renewal, win-back, product announcement, release-cycle, and newsletter programs
Design and build multi-step journeys and dynamic-content programs in Marketo
Write and edit email copy, subject lines, messaging architecture, and calls-to-action for technical audiences
Run A/B and multivariate testing programs and document hypotheses, results, and learnings
Manage list health, deliverability, suppression logic, and database hygiene
Define and track KPIs, build reporting and dashboards, and provide recommendations to leadership
Plan and execute integrated campaigns across email, web, landing pages, organic social, and paid media
Apply USP–NF messaging and positioning to audience-specific assets for pharmaceutical, biotech, and regulatory segments
Support persona development, audience segmentation, and market research
Contribute to sales enablement and thought-leadership assets
Serve as marketing lead for USP–NF with Product Management and Customer Success
Manage content reviews and approvals across subject-matter experts and stakeholders
Mentor and guide junior team members, contractors, and agency partners
Drive audience engagement, marketing-influenced pipeline, subscription acquisition, renewal contribution, awareness, and qualified leads
Travel up to 10% for conference support

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience
6+ years of progressive experience in digital, product, or lifecycle email marketing in a B2B or subscription environment
At least 4 years of hands-on experience owning lifecycle email programs end to end in Marketo or a comparable platform
Hands-on expertise in marketing automation platforms, including list segmentation, dynamic content, journey building, and deliverability management
Working knowledge of B2B funnel metrics, attribution, and CRM/marketing automation integrations such as Salesforce + Marketo
Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics
Strong analytical skills and ability to turn performance data into decisions and recommendations
Exceptional writing skills, including translating complex technical or regulatory topics into clear, benefit-oriented marketing narratives
Experience in a customer-facing or customer-outreach role and in a matrixed organization
Ability to manage multiple stakeholders and competing priorities
Experience with genAI tools such as ChatGPT or Microsoft CoPilot preferred
Demonstrable commitment to public health, patient safety, or consumer protection
Demonstrated ability to problem solve, prioritize, and execute in a dynamic, cross-functional environment
Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN

Benefits

Comp & perks

Company-paid time off
Comprehensive healthcare options
Retirement savings
Inclusive access to mentorship, professional development, and leadership opportunities
Training in equitable management practices and tools
Reasonable accommodations for individuals with disabilities