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Account Manager, Executive Accounts
USA TODAY Network. Own and grow client relationships, serving as the primary post-sale point of contact and trusted marketing advisor.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in client relationship management and digital marketing strategies, with a strong ability to analyze campaign performance data and provide actionable insights. Proficient in collaborating across teams to enhance client outcomes and ensure cohesive marketing experiences.
Highest-signal resume keywords
Client Relationship ManagementDigital Advertising CampaignsGoogle Ads/PPCDigital AnalyticsCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign Performance AnalysisLead GenerationEmail MarketingProgrammatic DisplayPaid SocialData InterpretationAnalytical SkillsMulti-Client ManagementProblem-Solving
Soft Skills
Relationship-BuildingProactive MindsetCuriosityConfidence in Client ConversationsCollaboration
Tools & Technologies
ExcelPowerPointGoogle Analytics
Certifications & Qualifications
Google Ads Certification
Industry Keywords
AdvertisingMediaMarketingCustomer SuccessDigital Marketing Trends
About the role
Key responsibilities & impact- Own and grow client relationships, serving as the primary post-sale point of contact and trusted marketing advisor.
- Partner with Sales and campaign optimization teams to understand client goals and develop strategies designed to maximize performance and ROI.
- Manage client expectations and maintain proactive, transparent communication throughout the campaign lifecycle.
- Lead regular performance conversations, translating campaign data and marketing metrics into clear insights and actionable recommendations.
- Evaluate campaign performance and identify opportunities to improve results across paid search, display, social, digital, and print channels.
- Recommend new strategies, products, and tactics based on evolving client needs and marketing trends.
- Help clients understand what their campaigns are doing and why it matters to their business.
- Collaborate with internal digital solutions, optimization, and ad operations teams to resolve challenges and deliver against client objectives.
- Ensure clients receive a cohesive marketing experience across multiple channels and solutions.
- Identify opportunities to strengthen client partnerships, improve campaign outcomes, and support long-term retention and growth.
- Stay current on emerging digital marketing trends, platforms, technologies, and best practices.
Requirements
What you’ll need- 3+ years of client-facing account management or customer success experience, ideally within advertising, media, marketing, or a related industry.
- 2+ years of hands-on experience with digital advertising campaigns.
- Strong understanding of digital marketing channels such as Google Ads/PPC, programmatic display, paid social, email marketing, lead generation, and digital analytics.
- Ability to interpret campaign performance data and turn it into recommendations clients can easily understand and act on.
- Strong relationship-building skills with the confidence to lead client conversations and navigate challenging situations.
- Excellent written and verbal communication skills.
- A proactive, curious mindset with strong analytical and problem-solving skills.
- Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment.
- Comfort working collaboratively across Sales, Operations, Optimization, and other internal teams.
- Working knowledge of Excel and PowerPoint.
- Google Ads and/or Google Analytics experience or certification is highly valued.
- A bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field is preferred.
- Relevant professional experience and demonstrated success in digital marketing and client relationship management valued.