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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing digital advertising campaigns and client relationships, leveraging data analysis to achieve marketing goals. Proficient in utilizing digital marketing technologies and maintaining consistent messaging across various media channels.
Highest-signal resume keywords
Digital Advertising Campaign ManagementClient Relationship ManagementGoogle Ads CertificationGoogle Analytics CertificationData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing Campaign TechnologiesSearch MarketingDisplay AdvertisingMarketing Management SystemsExcelPowerPoint
Soft Skills
Verbal CommunicationWritten CommunicationRelationship Building
Certifications & Qualifications
Google Ads CertificationGoogle Analytics Certification
Industry Keywords
Client-Facing ServiceAccount ManagementMarketing StrategiesPerformance ReviewsAdvertising Techniques
About the role
Key responsibilities & impact- Build, maintain, and grow client relationships
- Manage advertising campaigns across search, display, social, digital, and print media platforms
- Ensure clients achieve and exceed marketing goals through strategic campaign planning and data analysis
- Serve as the primary post-sales contact for client concerns and needs
- Partner with sales teams to own client relationships, build rapport, demonstrate transparency, and deliver results against business objectives
- Manage and anticipate client expectations, gain alignment, and mobilize partner teams
- Conduct weekly, monthly, and other performance reviews to communicate value and service successes
- Articulate media programs and develop campaign strategies and implementation plans
- Collaborate with sales and post-sales optimization teams on digital strategies and executions
- Advise clients on ongoing and upcoming marketing strategies
- Maintain consistent marketing messaging across paid search, organic presence, display, social media, and digital/print channels
- Review daily campaign performance, assess trends, facilitate performance discussions, and identify new advertising techniques
- Coordinate with digital solutions and ad operations teams to deliver and exceed client objectives
Requirements
What you’ll need- Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
- 2+ years of hands-on experience managing online/digital advertising campaigns
- 3+ years of client-facing service/account management experience
- Google Ads certification
- Google Analytics certification
- Expertise in customer relationship management
- Proficiency with digital marketing campaign technologies and publishing systems
- Advanced understanding of search, display, marketing management systems, and traditional marketing
- Strong technical skills for recommending, assessing, modifying, adjusting, and improving marketing campaigns
- Excellent verbal and written communication skills
- Understanding of how retail/service media, sales, and operations work together to drive a business
- Proven relationship-building and account-management track record
- Moderate Excel and PowerPoint skills
Benefits
Comp & perks- Healthy work/life balance
- Supportive and appreciative company culture
- Inter-office ping pong tournaments
- Opportunities to support local causes with fellow employees