Audience Editor, Entertainment

USA TODAY Network

. Develop strategies, workflows and best practices to achieve audience growth across search, social and newsletters .

Posted 9/17/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $93,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in audience development strategies, leveraging analytics to drive engagement and loyalty across various platforms. Proven ability to lead content teams and optimize journalism distribution while fostering relationships with readers and partners.

Highest-signal resume keywords

Audience DevelopmentJournalism ExperienceGoogle AnalyticsSocial Media StrategyContent Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Audience Growth StrategiesContent OptimizationData AnalysisKPI MonitoringStorytellingMedia AnalyticsThird-Party Distribution ToolsPlatform-Specific Data ToolsAudience Engagement ProjectsNewsroom Management

Soft Skills

Proactive LeadershipTime ManagementCommunication SkillsPeer-to-Peer TrainingRelationship Building

Tools & Technologies

Google AnalyticsParse.lyHootsuiteTrue AnthemEchoboxMetaTikTokRedditSalesforceDiscord

Industry Keywords

EntertainmentDigital MediaNews ProductsAudience EngagementSocial Platforms

About the role

Key responsibilities & impact

Develop strategies, workflows and best practices to achieve audience growth across search, social and newsletters
Monitor USA TODAY Entertainment analytics across platforms, social, newsletters and alerts, translating data into action steps
Lead audience planning for major events, tentpoles and breaking news
Determine how journalism should be packaged, distributed and presented throughout the audience journey
Create, edit or optimize audience-focused content during major events and breaking news
Partner with the content monetization team to monetize journalism and grow audience on social and distributed platforms
Manage a team of content creators across social channels, newsletters, section fronts, app alerts and other audience touchpoints
Create and monitor reporting and KPI progress for loyalty, engagement, relevance and other business goals
Experiment with innovative approaches to support company goals
Build relationships with peers and partners and translate newsroom and business strategies into actionable steps for journalists
Work extended hours, including evenings, weekends and holidays, when news requires it

Requirements

What you’ll need

Bachelor's or master's degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience
At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization with expertise in entertainment
Journalism experience is mandatory
Proven passion and experience with storytelling via social media, search and newsletters
Expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, YouTube, X, Facebook, Threads and more
Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers
Proactive leadership and ability to manage time and prioritize tasks independently
Devotion to peer-to-peer training, as both a teacher and student
Experience using Google Analytics and Parse.ly or similar tools
Expertise in platform-specific data tools such as Meta, TikTok, Reddit, and Salesforce
Excellent written and verbal communication skills
Familiarity with news products and journalism, including media analytics and ethics
Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox preferred
Experience using AI to analyze data is a plus
Resume, cover letter and examples of at least three audience-engagement projects or strategies with relevant KPIs or results

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account USA TODAY Network Website LinkedIn All Job Openings 201 - 500 employees 📱 Media 📣 Marketing 🤝 B2B Media
Marketing
B2B USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals. Audience Editor, Entertainment Job not on LinkedIn 🔥 19 minutes ago 🏄 California, New York – Remote 💵 $93k - $95k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior ✏️ Editor 👻 Ghost score 1% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop strategies, workflows and best practices to achieve audience growth across search, social and newsletters
Monitor USA TODAY Entertainment analytics across platforms, social, newsletters and alerts, translating data into action steps
Lead audience planning for major events, tentpoles and breaking news
Determine how journalism should be packaged, distributed and presented throughout the audience journey
Create, edit or optimize audience-focused content during major events and breaking news
Partner with the content monetization team to monetize journalism and grow audience on social and distributed platforms
Manage a team of content creators across social channels, newsletters, section fronts, app alerts and other audience touchpoints
Create and monitor reporting and KPI progress for loyalty, engagement, relevance and other business goals
Experiment with innovative approaches to support company goals
Build relationships with peers and partners and translate newsroom and business strategies into actionable steps for journalists
Work extended hours, including evenings, weekends and holidays, when news requires it 🎯 Requirements
Bachelor's or master's degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience
At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization with expertise in entertainment
Journalism experience is mandatory
Proven passion and experience with storytelling via social media, search and newsletters
Expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, YouTube, X, Facebook, Threads and more
Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers
Proactive leadership and ability to manage time and prioritize tasks independently
Devotion to peer-to-peer training, as both a teacher and student
Experience using Google Analytics and Parse.ly or similar tools
Expertise in platform-specific data tools such as Meta, TikTok, Reddit, and Salesforce
Excellent written and verbal communication skills
Familiarity with news products and journalism, including media analytics and ethics
Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox preferred
Experience using AI to analyze data is a plus
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