Audience Editor, Sports

USA TODAY Network

. Develop strategies, workflows and best practices to achieve audience growth and increase discoverability through social, newsletters, emerging platforms and search .

Posted 9/17/2026full-timeRemote • Alabama • United StatesMid-LevelSenior💰 $93,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in audience development strategies and analytics, with a strong background in journalism and content creation across various digital platforms. Proven leadership in managing teams and driving engagement through innovative storytelling and brand consistency.

Highest-signal resume keywords

Audience DevelopmentJournalism ExperienceSocial Media StrategyTeam ManagementData Analytics

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content CreationAudience Growth StrategiesKPI MonitoringStorytellingContent Optimization

Soft Skills

Proactive LeadershipTime ManagementPrioritization

Tools & Technologies

RedditDiscordWhatsAppInstagramTikTokXFacebookThreads

Industry Keywords

Digital MediaNewsroom ExperienceSports JournalismBrand StrategyEngagement Metrics

About the role

Key responsibilities & impact

Develop strategies, workflows and best practices to achieve audience growth and increase discoverability through social, newsletters, emerging platforms and search
Monitor USA TODAY Sports analytics across platforms, social media, newsletters and alerts, translating data into action steps
Lead audience planning for major sporting events, tentpoles and breaking news
Determine how journalism should be packaged, distributed and presented throughout the audience journey
Create, edit or optimize audience-focused content during major events and breaking news
Partner crossdivisionally on efforts to monetize journalism and grow audience across social media and distributed platforms
Manage a team of content creators and ensure consistent brand strategy, voice and execution across platforms
Create and monitor reporting and KPI progress for loyalty, engagement, relevance and other business goals
Experiment with innovative approaches to support company goals

Requirements

What you’ll need

Bachelor's or master's degree in communications, journalism, marketing or related field preferred, or equivalent combination of education and experience
At least 5 years of newsroom experience, including management
Journalism experience is mandatory
Preferably experience in an audience development role at a digitally-focused media organization with expertise in sports
Proven passion and experience with storytelling via social media, search and newsletters
Expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads and more
Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers
Proactive leadership skills and ability to manage time and prioritize tasks independently
Willingness to work extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it
Resume of one to two pages
Cover letter outlining approach to the job

Benefits

Comp & perks

Remote work
Option to use a local USA TODAY newsroom as a base of operations if living nearby