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Content Creator, Entertainment
USA TODAY Network. Curate and program the USA TODAY Entertainment homepage .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content creation and curation for digital platforms, with a strong focus on audience engagement and growth strategies. Proficient in utilizing analytics tools and social media platforms to optimize content and enhance discoverability.
Highest-signal resume keywords
Journalism ExperienceEntertainment-Specific ExperienceContent Creation for Social MediaSEO ExpertiseVideo Editing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CurationContent CreationSocial Media OptimizationAudience DevelopmentUser-Generated Content StrategyAnalytics Tools ProficiencyVideo EditingEmail Newsletter CreationSEOMultitasking Under Deadline Pressure
Soft Skills
Attention to DetailExcellent Communication SkillsAbility to Work Under Pressure
Tools & Technologies
Google AnalyticsParse.lyGoogle TrendsHootsuiteCanvaPremiereTrue AnthemEchobox
Industry Keywords
Digital News OrganizationEntertainmentAudience EngagementContent OptimizationEmerging Platforms
About the role
Key responsibilities & impact- Curate and program the USA TODAY Entertainment homepage
- Craft app alerts featuring timely, relevant and high-performing content
- Create engaging social content, including video, reflecting USA TODAY’s voice
- Curate and/or write USA TODAY Entertainment newsletters
- Partner with reporters, editors and audience development teams to amplify coverage
- Identify promotional opportunities, including live events, comments and AMAs
- Execute the user-generated content strategy and package content for on-site and off-platform use
- Manage influencer outreach and partnerships as needed
- Assist with on-site content optimization for discoverability
- Experiment with emerging platforms and tools to accelerate audience growth
- Help with live coverage for breaking news and tentpole events
- Design a cohesive off-platform audience experience and develop repeatable growth strategies
Requirements
What you’ll need- Bachelor’s degree in communications, journalism, public relations or related field or equivalent combination of education and experience
- 3+ years of experience, preferably in a digitally-focused news organization
- Journalism experience or education is mandatory
- Entertainment-specific experience is mandatory
- Experience creating content optimized for social media, newsletters or search
- Experience with SEO, Instagram, YouTube and TikTok
- Commitment to detail, accuracy, fairness, journalistic ethics and best practices
- Ability to multitask and excel under deadline pressure
- Comfort using analytics tools such as Parse.ly, Google Analytics and Google Trends
- Expertise creating content on TikTok, YouTube and Instagram
- Experience with video editing tools, including in-app tools, Canva and Premiere
- Excellent written and verbal communication skills
- Experience with Hootsuite, True Anthem and Echobox preferred
- Ability to work extended hours, including evenings, weekends and holidays, sometimes unexpectedly
- Submit a one- to two-page resume and cover letter
Benefits
Comp & perks- Remote work
- Option to use a local newsroom as a base of operations if living nearby