Director, Acquisition

USA TODAY Network

. Set acquisition strategy across channels, audiences, offers, messaging and journeys, tying initiatives to subscriber and revenue targets .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $130,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in acquisition marketing strategies, focusing on subscriber growth and revenue targets through data-driven decision-making and performance analysis. Proficient in leading teams and utilizing AI for market insights and optimization.

Highest-signal resume keywords

Acquisition Marketing StrategyPaywall OptimizationA/B TestingGoogle AnalyticsGenerative AI

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition TargetsConversion Rate OptimizationStructured ExperimentationForecastingUnit Economics

Soft Skills

Team LeadershipPresentation SkillsAnalytical Thinking

Tools & Technologies

Web Analytics ToolsPersonalization PlatformsExperimentation Platforms

Industry Keywords

Subscription BusinessDirect-To-ConsumerMediaDigital SubscriptionLead Generation

About the role

Key responsibilities & impact

Set acquisition strategy across channels, audiences, offers, messaging and journeys, tying initiatives to subscriber and revenue targets
Own paywall and acquisition marketing strategy, partnering with Optimization on testing offers, messaging, layouts, journeys and audience targeting
Build dynamic, scalable acquisition frameworks and templates personalized by segment, product, market and channel
Use AI to analyze results, detect performance anomalies, synthesize market and competitor research, draft strategic one-pagers and shape creative direction
Partner with Product, Pricing, FP&A, Audience, Production and Analytics to forecast performance, prioritize work and resolve revenue dependencies
Lead weekly, monthly and ad hoc acquisition readouts that turn performance insights into clear actions
Build, coach and grow a team of acquisition marketers
Success measured by new subscriber starts, acquisition revenue, CAC, ROI, payback, conversion rate, lead quality, funnel performance, experiment velocity, win rate, business impact and quality of AI-supported insights

Requirements

What you’ll need

8+ years in acquisition, growth or performance marketing, including 3+ years owning results for a subscription or direct-to-consumer business
Direct accountability for acquisition targets such as new starts, revenue, CAC, ROI and payback
Deep experience with paywall, onsite conversion or checkout optimization
Experience with structured experimentation programs, including test design, A/B testing, multivariate testing and statistical rigor
Strong command of acquisition unit economics and forecasting, including partnering with FP&A on targets and variance
Fluency with web and marketing analytics tools such as Google Analytics and comfort working directly in the data
Regular, practical use of generative AI for analysis, research synthesis and content development, with examples to discuss
Ability to present performance to senior leaders clearly and turn it into decisions
Bachelor's degree or equivalent experience
Nice to have: news, media or digital subscription experience
Nice to have: paywall, experimentation and personalization platforms
Nice to have: paid media, SEO or lead generation programs
Nice to have: offer and price testing experience
Nice to have: people leadership experience