Marketing Automation, Lifecycle Specialist

USA TODAY Network

. Design, build, deploy and optimize lifecycle campaigns and customer journeys across email and CRM platforms .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud, including Journey Builder and Automation Studio, to design and optimize lifecycle campaigns. Proficient in SQL and AMPscript for audience segmentation and personalization, with a strong focus on data-driven marketing strategies.

Highest-signal resume keywords

Salesforce Marketing Cloud ExperienceJourney Builder ProficiencySQL and AMPscript SkillsLifecycle Marketing ExperienceEmail Deliverability Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLAMPscriptJourney BuilderAutomation StudioEmail StudioContact BuilderData ExtensionsTriggered SendsAudience SegmentationCampaign Deployment

Soft Skills

Methodical QA HabitsTechnical Communication

Tools & Technologies

Salesforce Marketing CloudCustomer Data PlatformsAI ToolsHTML/CSSAPI Integrations

Certifications & Qualifications

Salesforce Marketing Cloud Certification

Industry Keywords

Lifecycle MarketingEmail DeliverabilityCAN-SPAM ComplianceSubscriber Data ModelsEngagement Programs

Tech Stack

Tools & technologies

CloudJavaScriptSQL

About the role

Key responsibilities & impact

Design, build, deploy and optimize lifecycle campaigns and customer journeys across email and CRM platforms
Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications
Execute campaigns in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting
Build Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration
Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions
Troubleshoot campaign, audience, data and deployment issues and work with technical teams to identify root causes and fixes
Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies
Use AI and automation for campaign setup, QA, documentation, audience analysis and troubleshooting
Recommend capabilities, process improvements and platform enhancements
Maintain documentation, governance standards, QA processes and best practices across the Consumer organization
Support lifecycle programs that welcome, engage and retain USA TODAY subscribers

Requirements

What you’ll need

3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys
Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder
Proficiency in SQL for segmentation and AMPscript for personalization
Solid grasp of relational data, subscriber data models and audience segmentation
Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal
Methodical QA habits and a track record of reliable deployments
Working knowledge of email deliverability, CAN-SPAM and consent requirements
Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA
Ability to turn business requirements into technical builds and explain technical issues in plain language
Bachelor's degree or equivalent experience
Salesforce Marketing Cloud certification (nice to have)
Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email (nice to have)
Experience with a customer data platform and its integration with SFMC (nice to have)
Push and SMS experience within Marketing Cloud (nice to have)
Lifecycle marketing experience in subscription, media or ecommerce (nice to have)