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National News Reporter
USA TODAY Network. Report and write useful, engaging stories for boat shoppers, recreationists and enthusiasts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong reporting, writing, and video production skills tailored for the boating industry, with a focus on audience engagement and content optimization across various platforms. Proven ability to create compelling narratives that resonate with both newcomers and seasoned enthusiasts while leveraging audience data for strategic content development.
Highest-signal resume keywords
Strong Reporting SkillsVideo Production ExperienceSEO FamiliarityAudience Analytics UnderstandingContent Creation for Digital Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ReportingWritingVideo ProductionContent OptimizationSEOAudience AnalyticsVideo EditingField ReportingOn-Camera PresentationDigital Media
Soft Skills
Creative ApproachOrganizational SkillsCollaborationSound JudgmentCommunication
Tools & Technologies
YouTubeSocial Media PlatformsDigital Publishing ToolsVideo Editing SoftwareAudience Data Tools
Industry Keywords
BoatingOutdoor RecreationConsumer ProductsService JournalismEditorial VoicePerformance MetricsConsumer Buying JourneysAffiliate-Supported ContentTravelBoating Culture
About the role
Key responsibilities & impact- Report and write useful, engaging stories for boat shoppers, recreationists and enthusiasts
- Develop buying guidance, product comparisons, explainers and other service journalism
- Cover boating news, trends, innovations, destinations, events and culture
- Generate original video concepts for the Boats hub
- Report, shoot and produce platform-appropriate video, including on-camera segments, demonstrations, interviews and field reporting
- Translate reporting into visual stories for YouTube, social platforms and other video destinations
- Pitch ideas based on news, seasonal interest, consumer demand, search behavior and audience data
- Balance quick-turn coverage with enterprise reporting, distinctive features and recurring franchises
- Create content optimized for search, social media, newsletters, video and other audience channels
- Build relationships with boat manufacturers, dealers, industry experts, recreational organizations, boat owners and other sources
- Collaborate with journalists across the USA TODAY Network to identify local expertise and expand coverage
- Help establish the Boats hub’s editorial voice, coverage priorities and publishing rhythm
- Monitor performance metrics and refine topics, formats, packaging and distribution
- Success measured by audience growth, hub voice development, video performance, search/social/direct growth, repeat visitation, coverage quality, recurring franchises, collaboration and use of performance insights
Requirements
What you’ll need- A genuine passion for boats, boating and life on the water
- Strong reporting, writing and news judgment
- Ability to make boating approachable to newcomers without losing credibility with experienced enthusiasts
- Confidence developing stories around consumer questions and real-world audience needs
- Strong video instincts and comfort working both behind and in front of the camera
- Ability to identify which ideas are best told through articles, videos, social content or a combination of formats
- Familiarity with SEO, social media best practices and audience analytics
- Clear, concise writing that avoids unnecessary jargon
- Energetic and creative approach to building a new editorial product
- Ability to work independently while collaborating effectively across a distributed newsroom
- Sound judgment when reporting in marinas, on boats and around the water
- Proven experience in journalism, digital media, video production or a related content field
- Excellent reporting, writing, communication and organizational skills
- Demonstrated experience creating original video content
- Experience shooting and producing video in field environments
- Comfort appearing on camera and conducting on-camera interviews
- Ability to manage multiple stories and formats in a fast-paced environment
- Understanding of audience strategy and digital publishing
- Employment contingent on passing a post-offer, pre-employment background check
- Preferred: experience covering boats, outdoor recreation, travel, consumer products or a related subject
- Preferred: demonstrated knowledge of boats and boating culture
- Preferred: experience with video editing and YouTube programming
- Preferred: experience producing product reviews, demonstrations or comparison content
- Preferred: familiarity with consumer buying journeys, affiliate-supported content or commerce journalism
- Preferred: knowledge of newsletter strategy and performance metrics
- Preferred: experience using audience data to identify and develop coverage opportunities
- Application must include a resume, cover letter, links to three to six examples of reporting, video or other digital work, and a brief description of one story or video franchise, assembled into a single PDF
Benefits
Comp & perks- Full-time, benefits-eligible position