Senior Account Manager – Executive Accounts

USA TODAY Network

. Build and grow strong client relationships, serving as a trusted advisor for their marketing needs .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $70,000 - $82,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies and channels, including PPC, programmatic display, and social media. Proven ability to build client relationships, analyze campaign performance, and deliver actionable insights to maximize ROI.

Highest-signal resume keywords

Digital Marketing StrategiesClient Relationship ManagementCampaign Performance AnalysisGoogle Ads CertificationGoogle Analytics Certification

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PPC/Paid SearchProgrammatic DisplayPaid SocialEmail MarketingDigital AnalyticsLead GenerationData TranslationCampaign OptimizationClient RecommendationsAttention to Detail

Soft Skills

Proactive CommunicationAnalytical Problem-SolvingCollaborationCustomer Experience FocusWritten and Verbal Communication

Tools & Technologies

ExcelPowerPointGoogle AdsGoogle Analytics

Certifications & Qualifications

Google Ads CertificationGoogle Analytics Certification

Industry Keywords

Digital MarketingClient SuccessAccount ManagementAdvertising SolutionsMarketing Trends

About the role

Key responsibilities & impact

Build and grow strong client relationships, serving as a trusted advisor for their marketing needs
Partner with Sales and Optimization teams to understand client goals and develop effective digital marketing strategies
Manage and anticipate client expectations while maintaining proactive, transparent communication
Lead regular client performance conversations, translating campaign data into clear insights, recommendations, and next steps
Monitor campaign performance and identify opportunities to improve results and maximize client ROI
Help clients understand and leverage marketing solutions across paid search, display, social media, organic presence, digital, and print channels
Recommend new strategies and advertising solutions based on performance trends, changing business needs, and emerging marketing opportunities
Collaborate with internal teams to troubleshoot challenges, optimize campaigns, and ensure client objectives are met
Help create a consistent marketing approach across multiple channels and platforms
Stay informed on digital marketing trends, advertising technology, analytics, and evolving best practices
Look for opportunities to strengthen client partnerships, improve workflows, and deliver an outstanding customer experience

Requirements

What you’ll need

3+ years of client-facing account management, customer success, or client service experience
2+ years of experience managing digital advertising campaigns
Strong knowledge of digital marketing strategies and channels, including PPC/paid search, programmatic display, paid social, email marketing, lead generation, and digital analytics/GA4
Experience reviewing campaign performance and translating data into actionable client recommendations
Proven ability to build strong relationships and communicate confidently with clients
Strong analytical and problem-solving skills with a proactive approach to identifying opportunities
Excellent written and verbal communication skills
Ability to collaborate effectively across Sales, Operations, Optimization, and other cross-functional teams
Comfortable working in a fast-paced, evolving digital marketing environment
Strong attention to detail with the ability to manage multiple clients and priorities
Working proficiency with Excel and PowerPoint
Google Ads and Google Analytics certification
Bachelor’s degree in Business, Marketing, Advertising, Communications, Economics, Finance, Public Relations, Journalism, English, or a related field