Senior Director, Creative Operations and Activation

USA TODAY Network

. Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative production and campaign execution across multiple channels, with a strong focus on AI and automation integration. Proven ability to build and manage high-performing teams while driving measurable business outcomes and optimizing marketing performance.

Highest-signal resume keywords

Creative Operations LeadershipCampaign Production ManagementSalesforce Marketing Cloud ExpertiseAI and Automation ImplementationChange Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionWorkflow OptimizationPerformance Metrics ReportingAudience Data PersonalizationDigital Asset ManagementDynamic Creative OptimizationProject ManagementSLA Process DevelopmentMultichannel MarketingCopywriting

Soft Skills

Judgment Under PressureTeam BuildingCoachingStakeholder SatisfactionChange Management

Tools & Technologies

Salesforce Marketing CloudJiraAsanaEmail MarketingSocial Media AdvertisingPush NotificationsSMS MarketingDirect Mail CampaignsEmerging Marketing ChannelsPerformance Marketing Tools

Certifications & Qualifications

Salesforce Marketing Cloud Certification

Industry Keywords

Digital SubscriptionEcommerceDirect-to-ConsumerMediaMarketing Automation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives
Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels
Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning
Simplify workflows, retire legacy processes and shorten the path from brief to launch
Implement AI and automation through dynamic content, reusable templates, modular creative and scalable activation frameworks
Set production standards, QA processes, service levels and performance metrics, and report against them
Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences
Lead change management as teams adopt new tools, workflows and ways of working
Build, coach and grow a high-performing team accountable for measurable business outcomes
Measure success through speed-to-market, throughput, SLA adherence, QA quality, reduced rework, reduced manual effort, personalization adoption, stakeholder satisfaction and marketing performance contribution

Requirements

What you’ll need

12+ years in creative operations, marketing operations or campaign production
5+ years leading multidisciplinary teams across creative, copy, design and campaign operations
Track record running high-volume, multichannel campaign execution for a subscription, media, ecommerce or other direct-to-consumer business
Working knowledge of enterprise marketing automation platforms and how journeys, audience data and personalization fit together
Hands-on experience bringing AI and automation into creative and production workflows, with quantifiable results
Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana
Proven change leadership, including moving teams from legacy processes to new tools
Sound judgment under deadline pressure and comfort being measured on output and business results
Bachelor's degree or equivalent experience
Digital subscription or news media experience (nice to have)
Salesforce Marketing Cloud certification (nice to have)
Experience with digital asset management, modular content or dynamic creative optimization (nice to have)
Budget, agency and vendor management experience (nice to have)