Senior Director, Marketing Operations

USA TODAY Network

. Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives .

Posted 11/2/2026full-timeRemote • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing operations and campaign production, with a strong focus on multichannel execution, AI integration, and team development. Proven ability to optimize workflows and implement effective marketing technologies to drive measurable business outcomes.

Highest-signal resume keywords

Marketing Operations LeadershipCampaign Execution ManagementAI And Automation IntegrationWorkflow And Process OptimizationChange Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ProductionMultichannel Campaign ExecutionMarketing TechnologyJourney OrchestrationPersonalizationAutomationPerformance MetricsCreative ProductionData AnalysisProject Management

Soft Skills

LeadershipTeam BuildingJudgment Under PressureCommunicationCoaching

Tools & Technologies

Salesforce Marketing CloudJiraAsanaEmail MarketingSocial Media AdvertisingPush NotificationsSMS MarketingDirect MailEmerging ChannelsDynamic Content

Industry Keywords

Subscription BusinessEcommerceDirect-To-ConsumerCreative CampaignsPerformance Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives
Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels
Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning
Simplify workflows, retire legacy processes and shorten the path from brief to launch
Apply AI and automation through dynamic content, reusable templates, modular creative and scalable activation frameworks
Set production standards, QA processes, service levels and performance metrics, and report against them
Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences
Lead change management as teams adopt new tools, workflows and ways of working
Build, coach and grow a high-performing team accountable for measurable business outcomes

Requirements

What you’ll need

12+ years in marketing operations or campaign production, including 5+ years leading multidisciplinary teams across campaign execution, marketing technology, workflow and process optimization, trafficking, and creative production
Track record running high-volume, multichannel campaign execution for a subscription, media, ecommerce or other direct-to-consumer business
Working knowledge of enterprise marketing automation platforms and how journeys, audience data and personalization fit together
Hands-on experience bringing AI and automation into creative and production workflows, with results you can quantify
Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana
Proven change leadership, including moving teams off legacy processes and onto new tools
Sound judgment under deadline pressure and comfort being measured on output and business results
Bachelor's degree or equivalent experience