Senior Search Strategist

USA TODAY Network

. Develop and execute SEM/PPC strategies aligned with client goals and KPIs .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in SEM/PPC strategies, including campaign optimization and performance analysis across platforms like Google Ads. Strong analytical and client-facing communication skills are essential for translating complex data into actionable insights and recommendations.

Highest-signal resume keywords

SEM/PPC Strategy DevelopmentGoogle Ads OptimizationCampaign Performance AnalysisClient-Facing CommunicationData-Driven Recommendations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM/PPC ExperienceCampaign OptimizationBidding StrategyBudget ManagementKeyword StrategyShopping CampaignsGoogle AnalyticsExcel ProficiencyLooker StudioPerformance Data Analysis

Soft Skills

Analytical SkillsCollaborative MindsetPresentation SkillsProblem-Solving

Tools & Technologies

Google AdsAmazon AdvertisingYelp AdvertisingReporting Tools

Industry Keywords

Digital AdvertisingROI ImprovementClient SuccessPerformance ReviewsEmerging Trends

About the role

Key responsibilities & impact

Develop and execute SEM/PPC strategies aligned with client goals and KPIs
Analyze campaign performance and identify opportunities to improve ROI, conversions, and overall account performance
Optimize campaigns across Google Ads and other paid advertising platforms, including budget, bidding, keywords, targeting, ad copy, and Shopping campaigns
Turn complex performance data into clear, actionable recommendations and compelling client stories
Lead strategic client conversations, including performance reviews and optimization recommendations
Partner with Client Success, Sales, Data Science, Creative, and other teams to implement strategies and improve results
Support new business opportunities by contributing paid search expertise to proposals, RFPs, and pre-sales recommendations
Stay ahead of paid search trends, platform changes, automation, and emerging digital advertising strategies

Requirements

What you’ll need

5+ years of hands-on SEM/PPC experience, including building and optimizing campaigns from the ground up
Advanced knowledge of Google Ads, paid search strategy, bidding, budgeting, keyword strategy, and campaign optimization
Experience with Shopping campaigns and familiarity with platforms such as Amazon and Yelp
Strong analytical skills and experience with Google Analytics, Looker Studio or similar reporting tools, and Excel
Ability to translate data into meaningful insights and strategic recommendations
Strong client-facing communication and presentation skills
Experience managing complex or large-scale accounts in an agency or fast-paced digital environment
A collaborative mindset and a passion for solving challenging performance problems