Social Media Specialist

USA TODAY Network

. Lead USA TODAY's social media strategy and assess portfolio performance .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSenior💰 $73,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading social media strategy and analytics within a journalism context, with a strong focus on audience engagement and brand identity. Proficient in utilizing data-driven insights to enhance content strategies and drive revenue growth.

Highest-signal resume keywords

Social Media StrategyContent AnalyticsJournalism ExperienceAudience EngagementAI and Automation in Journalism

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital JournalismContent StrategyStorytelling via Social MediaAnalytics ProficiencyPlatform-Specific Data Tools

Soft Skills

LeadershipCoachingBusiness JudgmentCommunication SkillsPriority Management

Tools & Technologies

Google AnalyticsParse.lyHootsuiteTrue AnthemEchobox

Industry Keywords

Digital MediaCreator LandscapeNewsroom LeadershipMedia AnalyticsEthics in Journalism

About the role

Key responsibilities & impact

Lead USA TODAY's social media strategy and assess portfolio performance
Develop audience journeys and drive social media innovation
Develop a cohesive brand identity and style for USA TODAY journalism on social media
Create strategies covering the entire audience journey and desired user actions
Troubleshoot newsroom social media issues
Represent USA TODAY in strategic conversations with industry, influencer, and platform partners
Monitor performance, identify growth opportunities, and lead experiments with content strategy
Translate data points into actionable content insights
Adapt platform strategy during breaking news and major events
Partner across divisions to improve social media revenue and consumer retention
Collaborate with AI leads to test and implement workflow-efficiency tools
Coach journalists on social media and engagement best practices
Lead training for reporters, visual journalists, and editors
Balance editorial and business priorities while centering audience and organizational goals

Requirements

What you’ll need

Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience
5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization
Journalism experience is mandatory
3-5 years of experience in analytics, preferably content analytics
Proven passion and experience with storytelling via social media
Expertise in Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, YouTube, Threads and other social platforms
Strong knowledge of the digital media and creator landscape
Ability to independently manage priorities and execute across competing demands
Ability to lead peers and coach others
Strong business judgment and ability to align editorial work with audience and organizational goals
Experience using AI and automation to enhance journalism, social media or production workflows
Proficiency with Google Analytics, Parse.ly, or similar analytics platforms
Expertise in platform-specific data tools such as Meta, YouTube, TikTok, Reddit, and X
Excellent written and verbal communication skills
Familiarity with news products, journalism, media analytics, and ethics
Experience with Hootsuite, True Anthem, or Echobox preferred
Cover letter, one- to two-page resume, and one or two examples of projects or strategies led

Benefits

Comp & perks

Remote work
Option to use a local newsroom as a base of operations if living nearby