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Social Video Specialist
USA TODAY Network. Lead USA TODAY's social video strategy, including user-generated content strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading social video strategy, including user-generated content and audience engagement, while leveraging data analysis to drive innovation and performance improvements. Proficient in coaching and training teams on social video storytelling and production techniques.
Highest-signal resume keywords
Social Video StrategyDigital Journalism ExperienceData AnalysisAudience EngagementContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User-Generated Content StrategyPerformance AnalysisEditorial Style DevelopmentSocial Video StorytellingProduction Techniques
Soft Skills
CollaborationCoachingAdaptabilityCommunicationLeadership
Tools & Technologies
AI Production ToolsWorkflow Tools
Industry Keywords
Digital NewsroomJournalismAudience JourneyContent CreationVideo Production
About the role
Key responsibilities & impact- Lead USA TODAY's social video strategy, including user-generated content strategy
- Assess the social video portfolio and performance and drive innovation
- Establish a cohesive editorial style tailored to platform behaviors and audience needs
- Monitor the creator industry, emerging platforms, and audience behaviors
- Develop strategies covering the entire audience journey
- Analyze performance, identify growth opportunities, and lead experiments
- Adapt platform strategy during breaking news and major events
- Pitch in on content creation when necessary
- Translate data points into actionable insights
- Partner across divisions to improve social video revenue and consumer retention
- Lead the audience team's relationship with the video production team
- Plan coverage and strategies for major tentpole events and story opportunities
- Collaborate with AI leads to test and implement production and workflow tools
- Coach journalists on social video storytelling, production techniques, and technical tools
- Lead training for reporters, visual journalists, content creators, and editors
- Balance editorial and business priorities while centering audience and organizational goals
Requirements
What you’ll need- Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience
- 5+ years of experience in digital journalism or newsroom leadership
- Experience in a digital, print, or television news organization
- Journalism experience is mandatory
- Resume of one to two pages
- Cover letter outlining approach to the job
- Samples of work
Benefits
Comp & perks- Remote work
- Option to use a local USA TODAY newsroom as a base of operations if living nearby