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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated communications strategies and executive positioning, with a focus on storytelling that enhances organizational reputation and stakeholder engagement. Proven ability to navigate complex issues and provide strategic counsel to C-suite executives.
Highest-signal resume keywords
Executive Communications StrategyThought Leadership DevelopmentMedia Relations IntegrationC-Suite Advisory ExperienceOrganizational Storytelling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated CommunicationsMedia EngagementCrisis CommunicationsNarrative BuildingAudience Strategy Development
Soft Skills
JudgmentScenario PlanningStakeholder Engagement
Industry Keywords
US Military ExperienceGovernance CommunicationsOrganizational TransformationReputation ManagementPublic Affairs
About the role
Key responsibilities & impact- Lead the strategy and execution of communications for USAA's CEO and the Association
- Serve as a trusted communications counselor to the CEO
- Shape executive positioning, visibility and thought leadership across media, industry, employee, member and other high-profile engagements
- Lead Association-wide integrated communications strategies and campaigns
- Connect earned media, owned channels, executive communications, social and internal communications
- Translate business strategy, consumer insights and cultural trends into compelling stories
- Set and lead Association media strategy, including proactive storytelling, media engagement, major announcements, issues management and reputation-defining moments
- Lead communications around complex, high-visibility issues
- Provide senior leaders with judgment, scenario planning and recommendations in fast-moving or reputationally sensitive environments
- Build narratives, audience strategies, channel approaches and activation plans
- Identify emerging issues, opportunities and conversations that inform Association communications strategy
Requirements
What you’ll need- Significant experience serving as the primary communications advisor to a CEO or enterprise C-suite executive while also shaping an institution-wide or Association narrative
- Demonstrated success building an executive thought leadership platform and an institutional storytelling strategy that advance organizational purpose, stakeholder value and reputation
- Experience developing communications for governance matters, organizational transformation, enterprise milestones or other Association-level priorities
- Experience integrating CEO and Association communications across media relations, employee communications, social media, public affairs, brand, legal, risk, governance and other enterprise partners
- US military experience through military service or a military spouse/domestic partner
- Must be based in San Antonio, TX
- Must be in the office 4 days per week
- Must not require immigration support or visa sponsorship, including H-1B, TN, or STEM OPT Training Plans
Benefits
Comp & perks- Flexible work environment
- Relocation assistance
- Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
- Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program with paid holidays
- 16 paid volunteer hours
- Various wellness programs
- Career path planning
- Continuing education