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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in Product Marketing for Life, Health, and Annuities, with a strong focus on customer acquisition, engagement, and retention strategies. Proven ability to lead high-performing teams, manage significant marketing budgets, and drive data-driven decision-making in a complex financial services environment.
Highest-signal resume keywords
Product Marketing LeadershipCustomer Acquisition StrategiesDigital Growth StrategiesMarketing Data AnalyticsTeam Development and Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCustomer SegmentationGo-To-Market PlanningPerformance MarketingMarketing StrategyFinancial AnalysisMarketing ROI ManagementIntegrated Marketing PlansDigital MarketingMarket Research
Soft Skills
Strong Communication SkillsAnalytical SkillsDecision-Making SkillsExecutive PresenceCoaching and Training
Tools & Technologies
Digital Marketing PlatformsAnalytics ToolsCustomer Relationship Management (CRM) SystemsMarketing Automation SoftwarePerformance Reporting Tools
Industry Keywords
Life InsuranceHealth InsuranceAnnuitiesMedicareFinancial ServicesEmployee BenefitsCustomer Lifecycle ManagementDirect-To-Consumer MarketingComplianceRisk Management
About the role
Key responsibilities & impact- Lead the Life, Health & Annuities Product Marketing function for USAA Life Insurance Company
- Set the vision, strategy, operating model, and priorities for life insurance, annuities, health, Medicare, and supplemental protection products
- Develop and execute integrated product marketing strategies across the customer lifecycle
- Drive product adoption, member relationships, customer acquisition, engagement, conversion, retention, and cross-sell
- Partner with Product, Distribution, Sales, Analytics, Digital, Risk, Compliance, and Enterprise Marketing leaders
- Own customer segmentation, positioning, messaging, value propositions, and portfolio marketing strategies
- Lead go-to-market planning and execution for launches, enhancements, pricing initiatives, and strategic growth programs
- Translate complex insurance, health, retirement, and income-planning products into customer-centric experiences and marketing programs
- Optimize marketing investments, customer journeys, and funnel effectiveness with Digital Growth, Media, Content, and Digital Experience teams
- Use customer insights, market research, competitive intelligence, and performance analytics to identify opportunities and prioritize investments
- Manage significant marketing investments and resources while maintaining marketing ROI
- Champion innovation, experimentation, continuous improvement, data-driven decisions, and test-and-learn methodologies
- Build, lead, and develop a high-performing product marketing team
- Ensure marketing activities comply with regulatory, risk, legal, and governance requirements
- Serve as a visible member of the Life Company Marketing leadership team and shape enterprise growth priorities
- Manage the fully digital-first marketing lifecycle, including research, planning, direct response marketing, agency management, creative development, compliant execution, analytics, optimization, and performance management
- Develop marketing plans and campaigns for existing-member relationship deepening and new-member acquisition
- Allocate large marketing budgets across products and channels to deliver sustainable growth at efficient CPAs
- Lead digital acquisition experience and adoption of new ways of working
- Provide thought leadership on the external digital space and maintain an external partner network
- Attract, develop, expand, and retain high-performing marketing professionals through coaching and training
- Identify, measure, monitor, and control risks associated with business activities
Requirements
What you’ll need- Executive-level product marketing leadership experience within a life insurance company, health insurer, employee benefits provider, Medicare organization, retirement services company, or broader financial services institution
- Proven track record of leading and scaling product marketing organizations, including strategy, talent development, go-to-market execution, product growth, and business performance
- Deep expertise marketing Life, Health, and/or Annuities products
- Demonstrated success developing product positioning, customer segmentation strategies, value propositions, and integrated go-to-market plans
- Experience leading large-scale customer acquisition, engagement, retention, and cross-sell initiatives across digital and traditional distribution channels
- Strong understanding of direct-to-consumer marketing, digital growth strategies, customer lifecycle management, performance marketing, and modern marketing analytics
- Experience partnering with Product, Sales, Distribution, Digital, Analytics, Finance, Risk, and Compliance teams within a complex matrixed organization
- Ability to translate complex insurance and financial services products into clear, compelling customer experiences and marketing campaigns
- Strong commercial acumen, including significant marketing budget management, business case evaluation, and profitable growth
- Ability to attract, develop, and retain high-performing talent while building an inclusive, performance-oriented culture
- Strong executive presence and communication skills
- Bachelor's degree; OR 4 years of relevant education and/or experience
- 10+ years of relevant work experience in financial services with hands-on marketing experience in conversion channels such as Paid Search, Affiliates, and Direct Mail
- 6 years of people leadership experience in building, managing and/or developing high-performing teams required
- Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals required
- Executive-level business acumen in business operations, industry practices, and emerging trends required
- Demonstrated ability to create and articulate a vision for a product marketing organization
- Ability to seek and analyze data from a variety of resources
- Demonstrated proficiency in Product Marketing, including growth objectives, marketing plans, performance reporting, consumer definition, situation assessment, financial analysis, and marketing strategy
- Demonstrated proficiency in marketing data analytics
- Excellent verbal and written communication skills
- Strong analytical and decision-making skills
- Ability to work independently with minimal supervision
- Ability to adjust scope or resources and mitigate project risk
- Must not require immigration support now or in the future; USAA does not provide visa sponsorship
Benefits
Comp & perks- Relocation assistance
- Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
- Long Term Incentive Plan: cash payment for Executive level roles, time- and performance-based
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program
- Paid holidays
- 16 paid volunteer hours
- Wellness programs
- Career path planning
- Continuing education assistance