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USAA

Creative Product Marketing Lead

USAA

. Lead development and implementation of creative and marketing communication strategies, campaign ideas, marketing communication plans, and campaign assets for supported products .

Posted 11/9/2026full-timeUnited StatesSenior💰 $103,450 - $197,730 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and implementing marketing communication strategies and creative assets, with a strong focus on product marketing in the financial services sector. Proficient in analyzing market trends and consumer insights to drive effective marketing campaigns and optimize business outcomes.

Highest-signal resume keywords
Product MarketingCreative Strategy DevelopmentAgile Marketing ProcessAnalytical SkillsFinancial Services Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing Communication StrategiesCreative Asset DevelopmentCampaign ManagementData AnalysisRisk ManagementBudget ManagementTest-and-Learn Agenda CreationInsight-Led Messaging SolutionsPerformance Data ProficiencyRegulatory Compliance
Soft Skills
Effective CommunicationInfluencing DecisionsIndependent WorkJudgment and Decision-MakingCoaching and Training
Industry Keywords
Financial ServicesConsumer ProductsMarketing EfficiencyBrand Strategic PositioningStakeholder CollaborationCreative Brief DevelopmentQuantitative ResearchQualitative ResearchAcquisition OutcomesEmerging Trends

About the role

Key responsibilities & impact
  • Lead development and implementation of creative and marketing communication strategies, campaign ideas, marketing communication plans, and campaign assets for supported products
  • Apply knowledge of business drivers, consumer, customer, channel trends, and insights to lead product marketing communications strategy
  • Provide input into creative marketing budgets and partner with external agencies to achieve business objectives efficiently
  • Explore innovative ways to build product presence through best-in-class creative assets
  • Recommend trends and positioning opportunities to improve marketing efficiency
  • Advocate for future strategy and growth plans for products in scope
  • Participate in or lead the agile marketing process
  • Lead timelines for delivering integrated marketing plans from business review through activation and optimization
  • Lead development of activation/creative briefs using the Integrated Marketing Communications Plan
  • Provide input into Brand Strategic Positioning development
  • Apply product-related regulations and risk and compliance requirements
  • Keep the USAA brand and mission to serve the military community central to creative marketing assets
  • Provide coaching and training to team members
  • Identify, measure, monitor, and control risks associated with business activities in accordance with policies and procedures

Requirements

What you’ll need
  • Bachelor's degree; OR 4 years of relevant education and/or experience
  • 8 years of relevant work experience, including hands-on experience in developing and managing creatives
  • Extensive experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
  • Strong business acumen in business operations, industry practices, and emerging trends
  • Ability to develop a creative product strategy and a look-and-feel for financial services products
  • Ability to create a test-and-learn agenda, analyze and interpret test data, and create new hypotheses through customer and competitor insights
  • Extensive experience in Product Marketing, including understanding of laws and rules governing consumer products
  • Effective verbal and written communication skills, with ability to adjust communication style based on audiences
  • Strong analytical skills
  • Ability to exercise sound judgment and make timely, effective decisions
  • Ability to work independently with minimal supervision
  • Ability to adjust scope or resources as appropriate and mitigate potential project risk
  • Agency experience
  • Experience developing insight-led creative and messaging solutions addressing business challenges and driving acquisition outcomes
  • Experience building cohesive creative strategies across paid and owned channels and roadmaps supporting continuous testing and learning
  • Experience identifying knowledge gaps and leveraging quantitative and qualitative research to inform creative strategy
  • Proficiency using performance data and full-funnel KPIs to assess success and guide creative decisions
  • Experience translating customer, product, and messaging research into executive-level insights and actionable guidance
  • Background in financial services or insurance
  • Must not require immigration support or visa sponsorship now or in the future

Benefits

Comp & perks
  • Flexible work environment
  • Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
  • Comprehensive medical, dental and vision plans
  • 401(k)
  • Pension
  • Life insurance
  • Parental benefits
  • Adoption assistance
  • Paid time off program
  • Paid holidays
  • 16 paid volunteer hours
  • Wellness programs
  • Career path planning
  • Continuing education assistance