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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Product Management, focusing on optimizing the end-to-end member journey through data-driven insights and cross-functional collaboration. Proficient in leveraging digital marketing strategies, performance metrics, and customer experience enhancements to drive engagement and conversion.
Highest-signal resume keywords
Digital Product ManagementFunnel OptimizationData AnalysisCross-Functional CollaborationCustomer Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingProduct MarketingConversion Rate OptimizationDigital AnalyticsBusiness IntelligenceUser ExperienceProcess EngineeringResearch TechniquesPerformance MetricsStrategic Recommendations
Soft Skills
Excellent CommunicationProject ManagementOrganizational SkillsMentoringProblem-Solving
Industry Keywords
End-to-End Customer JourneyMarketing FunnelsCustomer AcquisitionEngagement StrategiesDigital OptimizationTesting MethodologiesPerformance MonitoringMarket TrendsCustomer InsightsComplex Data Translation
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead efforts to understand and optimize the end-to-end member journey across marketing and digital experiences
- Partner with Marketing, Digital, Analytics, Product, Go-to-Market, and Customer Experience teams to evaluate funnel performance and identify opportunities
- Leverage digital research, business intelligence, market trends, customer insights, and performance data to develop recommendations and improve member experiences
- Translate customer needs, business objectives, and experience opportunities into strategic initiatives, requirements, features, and optimization efforts
- Drive complex cross-functional digital products and experience initiatives from concept through delivery
- Use data-driven insights, experimentation, testing methodologies, and digital optimization to improve funnel performance, engagement, conversion, and customer experience
- Guide analytics, customer research, digital testing, and performance monitoring to inform product and experience enhancements
- Develop business cases, hypotheses, and strategic recommendations to influence prioritization
- Monitor experience and performance metrics, identify risks and dependencies, and drive resolution strategies
- Facilitate cross-functional collaboration, align priorities, remove obstacles, and execute shared objectives
- Lead development and continuous improvement of digital optimization, testing, and experience measurement practices
- Create presentations and communications translating complex data and insights into actionable decisions for senior leaders and stakeholders
- Mentor peers and serve as a thought leader in digital product management, customer experience, and optimization best practices
Requirements
What you’ll need- Bachelor's degree; OR 4 years of relevant education and/or experience
- Minimum 8 years Digital/Technology Product Management experience, including Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, including the specified Digital/Technology experience
- Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards
- Proven track record developing, influencing, presenting and communicating highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership
- Experience optimizing end-to-end marketing and digital funnels
- Experience in digital marketing, product marketing, customer experience, conversion rate optimization, digital analytics, or a related business function
- Ability to evaluate marketing performance and customer behavior across digital channels and the end-to-end customer journey
- Experience leveraging data and performance metrics to identify trends, generate insights, and recommend actions
- Strong understanding of marketing funnels, customer acquisition, conversion, engagement, and retention strategies
- Ability to translate complex data into clear business recommendations
- Experience partnering with Marketing, Digital, Product, Analytics, and Go-to-Market organizations
- Strong organizational and project management skills
- Excellent communication and presentation skills
- Ability to work independently, navigate ambiguity, and proactively identify opportunities
- Experience in customer experience, funnel optimization, or digital performance disciplines
- Must not require immigration support or visa sponsorship now or in the future
Benefits
Comp & perks- Flexible work environment
- Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program
- Paid holidays
- 16 paid volunteer hours
- Wellness programs
- Career path planning
- Continuing education assistance