FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in audience strategy, segmentation, and personalization, leveraging data and analytics to drive marketing effectiveness and strategic decision-making. Proven ability to lead teams, influence stakeholders, and align marketing initiatives with business objectives.
Highest-signal resume keywords
Growth StrategyAudience SegmentationPerformance MarketingTeam LeadershipData Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyPersonalization StrategiesAudience FrameworksBehavioral InsightsMeasurement and ExperimentationBusiness Risk ManagementLifecycle MarketingMartech IntegrationStrategic PlanningInfluencing Strategy
Soft Skills
Strong CommunicationPresentation SkillsPartnership BuildingCoaching and DevelopmentStakeholder Influence
Tools & Technologies
MartechData Analytics ToolsAI Capabilities
Industry Keywords
Customer StrategyMarketing InvestmentMember ValueEngagementRetention
About the role
Key responsibilities & impact- Lead and develop a team responsible for audience strategy, segmentation, and personalization
- Translate member intelligence, behaviors, lifecycle signals, and business objectives into actionable marketing strategies and recommendations
- Provide leadership and governance for audience and personalization practices across Marketing
- Oversee audience frameworks, segmentation approaches, and personalization strategies
- Partner with Martech, Data and Analytics, Lifecycle Marketing, Brand, and other business areas
- Identify and prioritize audience-driven growth opportunities for acquisition, engagement, retention, and member value
- Oversee measurement, experimentation, and behavioral insights to evaluate marketing effectiveness
- Establish team priorities and strategic plans aligned with marketing and business objectives
- Evaluate and apply data, Martech, AI, and emerging capabilities to enhance personalization and marketing performance
- Advise senior leadership on audience, personalization, and long-term marketing strategy
- Recruit, develop, retain, coach, support, and manage team employees
- Identify, measure, monitor, and control business risks in accordance with compliance policies
Requirements
What you’ll need- Bachelor's degree; OR 4 years of relevant education and/or experience
- 8 years of experience in growth strategy, marketing strategy, performance marketing, management consulting, product strategy, or a related discipline
- 3 years of direct team lead or people management experience
- Strong understanding of growth strategy, customer/member strategy, marketing investment, and performance
- Considerable experience developing and influencing strategy across large, complex, or multi-business organizations
- Ability to leverage data, analytics, and business insights to identify opportunities and inform strategic decisions
- Ability to build partnerships and influence stakeholders across marketing, analytics, technology, and business functions
- Strong communication and presentation skills, with experience presenting strategic recommendations to senior leaders and executive stakeholders
- Must not require immigration support or visa sponsorship, including H-1B, TN, or STEM OPT Training Plans
Benefits
Comp & perks- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program
- Paid holidays
- 16 paid volunteer hours
- Various wellness programs
- Career path planning
- Continuing education
- Relocation assistance