Director, MarTech Data & Platforms

USAA

. Build and advance the data and technology foundation powering end-to-end owned-channel marketing journeys for P&C Insurance .

Posted 10/26/2026full-timeUnited StatesLead💰 $143,320 - $273,930 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data-driven marketing strategies, leveraging Snowflake and Salesforce Marketing Cloud to optimize customer journeys and audience engagement. Proficient in journey orchestration, audience segmentation, and compliance within regulated industries.

Highest-signal resume keywords

Snowflake Data PlatformsSalesforce Marketing CloudSQL ProficiencyJourney OrchestrationAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPythonJSONAPIsAMPscriptHTML/CSSJourney BuilderAutomation StudioEmail StudioData Analysis

Soft Skills

Excellent CommunicationRelationship BuildingProject ManagementJudgmentTeam Leadership

Tools & Technologies

Salesforce CDPMarTech PlatformsNLP-based SMSData Governance ToolsAudience Management Tools

Certifications & Qualifications

Salesforce Marketing Cloud Certifications

Industry Keywords

P&C InsuranceFinancial ServicesRegulated Industry1:1 MarketingCampaign Optimization

Tech Stack

Tools & technologies

CloudPythonSQL

About the role

Key responsibilities & impact

Build and advance the data and technology foundation powering end-to-end owned-channel marketing journeys for P&C Insurance
Execute within Snowflake data domains, hydrate the Salesforce CDP, and deliver advanced journeys in Salesforce Marketing Cloud
Develop semantic ontologies supporting AI agents and human-in-the-loop workflows
Partner with the Audience team to translate requirements into governed views, ERDs, and aligned Salesforce D360 schemas
Deliver zero-copy, zero-share data from Snowflake to Salesforce CDP for email, outbound call, two-way SMS, direct mail, on-site placements, and call-center offers
Ensure data freshness, audience accuracy, send readiness, governance, and business context
Partner with IT on CDP hydration architecture, schema mapping, identity resolution, batch versus real-time processing, and historical versus incremental loads
Ensure pipeline reliability and stability through monitoring, alerting, and reconciliation
Own technical aspects of journeys, triggers, and decisioning in partnership with audience and channel teams
Manage a small team of data engineers and technical platform leads, including hiring, coaching, and performance expectations
Maintain technical expertise to challenge designs and unblock the team
Enable consent, preference, suppression, and privacy requirements
Partner with the enterprise MarTech team on platform integrations for real-time personalization, creative, workflow, and NLP-based SMS

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience
8–10 years of experience in Snowflake or related data platforms, database marketing, and Salesforce Data 360 or similar CDPs
8–10 years of experience with Salesforce Marketing Cloud, CRM, email, digital, SMS, outbound call, direct mail, or related 1:1 marketing disciplines
Strong proficiency with SQL, Python, JSON, and APIs
Experience with AMPscript, HTML/CSS, Journey Builder, Automation Studio, Email Studio, and other SFMC capabilities
Strong understanding of journey orchestration, audience segmentation, personalization, testing, and cross-channel marketing best practices
Ability to translate strategic objectives into actionable marketing plans and technical requirements
Excellent communication and relationship-building skills
Ability to manage multiple priorities and projects, exercise sound judgment, and meet delivery commitments
5+ years of journey orchestration experience within Financial Services, Insurance, or another regulated industry
Experience with Salesforce Marketing Cloud, CDPs, enterprise marketing automation platforms, or similar Martech ecosystems
Salesforce Marketing Cloud Certifications a plus
Experience with AI including agentic capabilities such as AgentForce and CoCo
Experience managing complex audience strategies and defining audience requirements
Experience leveraging data for campaign optimization, Next Best Action, and predictive models
US military experience gained through military service or as a military spouse/domestic partner
Must not require visa sponsorship or immigration support now or in the future

Benefits

Comp & perks

Remote or hybrid flexibility for active-duty military spouses, consistent with policy and business needs
Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Wellness programs
Career path planning
Continuing education assistance