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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing complex social media strategies that drive business results, leveraging analytics and measurement tools. Proven ability to lead and manage high-performing teams while collaborating with key stakeholders in regulated industries.
Highest-signal resume keywords
Social Media Strategy DevelopmentTeam Leadership and ManagementAnalytics and Measurement ExpertisePaid Social Media PlanningRegulated Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementKPI SettingContent StrategyInfluencer PartnershipsEmerging Media KnowledgeBusiness AcumenRisk ManagementPerformance ManagementPaid Media OversightConsumer Product Regulations
Soft Skills
CollaborationInfluencingCommunicationCoachingPresentation Skills
Tools & Technologies
SprinklrSocial Posting TechnologyAnalytics ToolsMedia Strategy ToolsContent Management Systems
Industry Keywords
Financial ServicesInsuranceComplianceConsumer ProductsSocial PlatformsBrand ManagementAgency CollaborationStakeholder EngagementMarketing InitiativesPerformance Metrics
About the role
Key responsibilities & impact- Direct the development and execution of highly complex social media strategies
- Set KPIs connecting social performance to business results such as engagement, sentiment, traffic, leads, sales and retention
- Oversee budgets, vendor relationships and social posting technology
- Encourage a test-and-learn approach to emerging and existing platforms, influencer partnerships, ad formats and AI capabilities
- Partner with Legal, Compliance, Risk and Communications to move boldly and responsibly
- Build and manage a high-performing team, including individual development, performance management, training and coaching
- Present and communicate media and social strategies, plans, insights and executions to executive partners and stakeholders
- Lead, influence and collaborate with key stakeholders and internal partners to ensure deliverables fulfill requirements
- Apply expert understanding of analytics and measurement tools and techniques to provide media strategy support to brand and product line marketing management
- Ensure risks associated with business activities are identified, measured, monitored and controlled according to risk and compliance policies and procedures
- Lead an always-on content engine telling authentic stories about the military community, financial readiness and USAA members
- Extend stories through creator, influencer and employee advocacy programs
Requirements
What you’ll need- Bachelor's degree; OR 4 years of relevant education and/or experience
- 7 or more years of progressive related experience in social media
- At least 4 or more years of experience for large brands or at an agency working on large clients
- 4 years of direct team lead or management experience
- Ability to manage and lead a comprehensive paid social media plan, including internal team and external media agency oversight
- Expert knowledge of traditional and emerging media leveraged across a broad array of marketing initiatives
- Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals
- Expert-level business acumen in business operations, industry practices and emerging trends
- Understanding of specific laws and rules that govern consumer products
- Experience leading social and media teams at scale for large brands in a regulated industry such as financial services or insurance
- Broad social-platform experience including Meta, TikTok, Reddit, Snapchat, X and YouTube
- Experience partnering with large agencies, Brand, Legal, Compliance and Communications
- Experience presenting with confidence to senior leaders
- Experience procuring and utilizing social tools such as Sprinklr
- Must not require immigration support or visa sponsorship now or in the future
Benefits
Comp & perks- Flexible work environment
- Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program
- Paid holidays
- 16 paid volunteer hours
- Wellness programs
- Career path planning
- Continuing education assistance