Director, Product Management – Credit Card

USAA

. Own the end-to-end acquisition engine and operating plan for consumer credit card growth across digital, partner, direct mail, retail, branch, and performance marketing channels .

Posted 9/15/2026full-timeSan Antonio • Arizona • United StatesLead💰 $143,320 - $273,930 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer credit card acquisition strategies, including end-to-end funnel management, performance marketing, and regulatory compliance. Proven ability to lead cross-functional teams and drive profitable growth through data-driven decision-making and strategic planning.

Highest-signal resume keywords

Credit Card AcquisitionPerformance MarketingData VisualizationProduct ManagementRegulatory Compliance

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Acquisition EconomicsMarket ResearchCustomer SegmentationConversion OptimizationP&L ManagementFunnel OptimizationPerformance Metrics AnalysisStrategic PlanningRisk ManagementProduct Roadmap Development

Soft Skills

Executive CommunicationStrategic ThinkingInfluencing StakeholdersTeam LeadershipCoaching and Development

Tools & Technologies

TableauCRMMarketing Automation

Industry Keywords

Financial ServicesConsumer GrowthCompliance RegulationsFDICCFPBOCCTILA/REG ZSCRA/MLAFCRAUDAAP

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the end-to-end acquisition engine and operating plan for consumer credit card growth across digital, partner, direct mail, retail, branch, and performance marketing channels
Drive profitable member and new-to-bank card acquisition
Build and optimize the full funnel from demand generation through approval, funding, activation, and early spend
Drive acquisition performance against approval rate, conversion, CPA/CAC, cost per funded account, activation, and early portfolio quality metrics
Partner with product, underwriting, marketing, data, analytics, risk, operations, finance, and leadership teams
Improve targeting, offer strategy, application experience, funnel conversion, application decisioning, fraud controls, and onboarding efficiency
Develop and prioritize channel mix, creative strategy, media investment, and partner relationships
Lead acquisition planning, execution, measurement, and continuous optimization
Connect acquisition investment to long-term value and portfolio economics
Create executive-level reporting and strategic recommendations on wins, gaps, and opportunities
Communicate and promote the product value proposition to the Distribution organization
Ensure sales support across distribution channels, including .com, mobile, and contact center
Develop new product or sales offerings and enhanced features/services
Lead research, analyze performance metrics, and evaluate market opportunities or product enhancements
Gather data and member information to formulate product strategy and acquire competitive intelligence
Develop communications for product and pricing strategies with stakeholders and committees
Build and oversee a team through recruiting, development, retention, coaching, performance management, and managerial activities
Interpret performance results to inform product or sales forecasting and planning
Ensure business risks are identified, measured, monitored, and controlled in accordance with risk and compliance policies

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Supply Chain, or Statistics; OR 4 years of relevant education and/or experience
8 years of relevant industry experience in Actuary, Underwriting, Marketing, Distribution or Sales/Service, Finance/Accounting Operations, or Financial Services
4 years of product management or similar strategic management experience
3 years of direct team lead or management experience
3 years of Data Visualization experience, such as Tableau
Knowledge of relevant laws and regulations, including FDIC, CFPB, and OCC
Experience owning, forecasting, and managing a Product P&L
Experience with market research to create product roadmaps, make product decisions, and iterate rapidly
Expert knowledge of applicable product-related regulations and risk and compliance requirements
Knowledge of TILA/REG Z, SCRA/MLA, Reg B, FCRA, and UDAAP
12+ years of experience in credit card acquisition, consumer growth, or digital financial services, with a proven record of building and scaling acquisition programs
Deep expertise in the end-to-end credit card acquisition funnel
Strong understanding of channel strategy and performance marketing across digital, direct, partner, and outbound acquisition models
Experience managing acquisition economics including CAC, CPA, conversion efficiency, approval rate, and funded account quality
Demonstrated ability to lead cross-functional execution across marketing, product, analytics, risk, operations, and technology
Strong knowledge of customer acquisition strategies for credit products, including segmentation, offers, testing, targeting, and conversion optimization
Proven track record of delivering profitable growth in competitive, regulated consumer markets
Experience with CRM, marketing automation, customer segmentation, and attribution models highly valued
Strong understanding of regulatory considerations, compliance, and responsible growth principles in financial services
Excellent executive communication, strategic thinking, and ability to influence senior stakeholders
US military experience gained through military service or as a military spouse/domestic partner
Must not require immigration support or visa sponsorship now or in the future

Benefits

Comp & perks

Flexible work environment with remote or hybrid flexibility for active-duty military spouses, consistent with applicable policy and business needs
Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education assistance