Growth Strategy Lead

USAA

. Identify, assess, and prioritize member and business growth opportunities aligned with association and marketing objectives .

Posted 10/12/2026full-timeUnited StatesSenior💰 $127,310 - $243,340 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated growth strategies that leverage data, Martech, and AI to enhance marketing effectiveness and member engagement. Proven ability to synthesize complex information into actionable recommendations while influencing stakeholders across functions.

Highest-signal resume keywords

Audience StrategyPersonalizationLifecycle MarketingData-Driven Decision-MakingStakeholder Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer StrategyBehavioral Data AnalysisAudience SegmentationInvestment RecommendationsStrategic Framework Development

Soft Skills

Influencing StakeholdersEffective CommunicationStrategic Advising

Tools & Technologies

MartechAI

Industry Keywords

Marketing EffectivenessBusiness Growth OpportunitiesRisk and Compliance PoliciesMarket Trends

About the role

Key responsibilities & impact

Identify, assess, and prioritize member and business growth opportunities aligned with association and marketing objectives
Develop strategic frameworks and recommendations assessing growth opportunities based on member needs, business impact, strategic value, investment requirements, and expected outcomes
Develop integrated growth strategies connecting Audience, Lifecycle, Paid Media, Brand, Creative, and other Marketing capabilities
Develop investment recommendations that optimize Marketing resources and balance near-term performance, long-term member value, and business objectives
Partner with Analytics and business stakeholders to establish measurement approaches for marketing effectiveness, incremental impact, and business outcomes
Leverage performance insights, experimentation, and data-driven learning to refine strategies and improve decision-making
Identify opportunities to leverage data, Martech, AI, and emerging capabilities to improve Marketing effectiveness, member growth, and business performance
Monitor market, member, and industry trends and incorporate insights into strategic recommendations and long-term growth planning
Build partnerships across Marketing and other business teams to align stakeholders and advance strategic growth initiatives
Serve as a strategic advisor by synthesizing complex information into clear recommendations, investment tradeoffs, and emerging opportunities
Ensure risks associated with business activities are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Requirements

What you’ll need

Bachelor's degree; OR 4 years of relevant education and/or experience
8 years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or related discipline
Experience developing customer or audience strategies using behavioral data, customer insights, research, and business needs
Deep understanding of audience segmentation, personalization, and audience activation
Experience leveraging data, Martech, AI, and related capabilities to inform marketing strategy, decision-making, and customer engagement
Proven ability to translate complex member and business information into strategic frameworks and actionable decisions
Demonstrated ability to influence stakeholders and communicate effectively across functions and leadership levels
Must not require immigration support or visa sponsorship, including H-1B, TN, or STEM OPT Training Plans

Benefits

Comp & perks

Relocation assistance
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Wellness programs
Career path planning
Continuing education assistance
Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors