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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing marketing growth strategies that align member needs with business objectives, utilizing data-driven insights and emerging technologies to enhance marketing effectiveness and drive member engagement.
Highest-signal resume keywords
Audience StrategyPersonalizationLifecycle MarketingData-Driven Decision-MakingStakeholder Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Behavioral Data AnalysisAudience SegmentationStrategic Framework DevelopmentInvestment RecommendationsMarketing Effectiveness Measurement
Soft Skills
Influencing StakeholdersEffective CommunicationStrategic Advising
Tools & Technologies
MartechAI
Industry Keywords
Marketing Growth StrategiesCustomer StrategyBusiness ObjectivesMarket TrendsRisk and Compliance Policies
About the role
Key responsibilities & impact- Direct the development of marketing growth strategies aligning member needs, business objectives, and marketing capabilities
- Identify, assess, and prioritize member and business growth opportunities
- Develop strategic frameworks and recommendations based on member needs, business impact, strategic value, investment requirements, and expected outcomes
- Develop integrated growth strategies connecting Audience, Lifecycle, Paid Media, Brand, Creative, and other Marketing capabilities
- Develop investment recommendations optimizing Marketing resources and balancing near-term performance, long-term member value, and business objectives
- Partner with Analytics and business stakeholders to establish marketing effectiveness and business outcome measurement approaches
- Leverage performance insights, experimentation, and data-driven learning to refine strategies and improve decision-making
- Identify opportunities to use data, Martech, AI, and emerging capabilities to improve Marketing effectiveness, member growth, and business performance
- Monitor market, member, and industry trends and incorporate insights into strategic recommendations and long-term growth planning
- Build partnerships across Marketing and other business teams to align stakeholders and advance strategic growth initiatives
- Serve as a strategic advisor by synthesizing complex information into clear recommendations, investment tradeoffs, and emerging opportunities
- Ensure risks associated with business activities are identified, measured, monitored, and controlled according to risk and compliance policies and procedures
Requirements
What you’ll need- Bachelor's degree; OR 4 years of relevant education and/or experience
- 8 years of experience in audience strategy, personalization, product marketing, lifecycle marketing, customer strategy, or related discipline
- Experience developing customer or audience strategies using behavioral data, customer insights, research, and business needs
- Deep understanding of audience segmentation, personalization, and audience activation
- Experience leveraging data, Martech, AI, and related capabilities to inform marketing strategy, decision-making, and customer engagement
- Proven ability to translate complex member and business information into strategic frameworks and actionable decisions
- Demonstrated ability to influence stakeholders and communicate effectively across functions and leadership levels
- Must not require immigration support or visa sponsorship, including H-1B, TN, or STEM OPT Training Plans
Benefits
Comp & perks- Flexible work environment
- Relocation assistance
- Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program
- Paid holidays
- 16 paid volunteer hours
- Various wellness programs
- Career path planning
- Continuing education