Lead Communications Director

USAA

. Translate USAA's culture and mission into compelling narratives for employees and external audiences .

Posted 10/27/2026full-timeSan Antonio • Texas • United StatesSenior💰 $127,310 - $243,340 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated communication strategies that align with business objectives, while effectively managing media relations and crisis communications. Proven ability to mentor team members and translate complex narratives for diverse audiences.

Highest-signal resume keywords

Integrated Communication StrategiesMedia Relations ExperienceProject ManagementSocial Media CampaignsCrisis Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Writing and Editing SkillsCommunication Industry PracticesMessaging DevelopmentCollaborationRisk and Compliance Management

Soft Skills

Excellent Verbal CommunicationMentoringRelationship Building

Tools & Technologies

Social Networking PlatformsPublicationsPrint and Digital Collateral

Industry Keywords

Financial Services IndustryCulture CommunicationsBrand Ambassador ProgramsMilitary-Community FamiliarityMorale, Welfare and Recreation (MWR)

About the role

Key responsibilities & impact

Translate USAA's culture and mission into compelling narratives for employees and external audiences
Uncover and amplify human stories through integrated campaigns
Advise senior management, company leaders, subject-matter experts, and unit staff on complex communication strategies and tactics
Prioritize complex communication projects supporting enterprise plans for employee, member, and public initiatives
Create and measure communications strategies using press outreach, advocacy, social networking, internal and external social channels, leadership communications, and publications
Develop and implement complex communications plans supporting business objectives
Develop, manage, and execute messaging, collateral, processes, and strategies for business initiatives
Craft key messaging for federal and local regulators
Partner with Marketing & Communications teams and enterprise partners to develop collateral for print, web, email, video, and social media
Monitor financial services industry issues and trends and connect them to communications opportunities
Lead or partner on crisis management, legislative, regulatory, and litigation communications
Manage message development and build relationships with third-party groups and news media
Develop and manage grassroots communications with influential groups
Partner with the Social Business team to plan, direct, and execute USAA's social media strategy
Develop and mentor junior team members
Identify, measure, monitor, and control risks in accordance with risk and compliance policies and procedures

Requirements

What you’ll need

Bachelor's degree in Communications, Journalism, Marketing, or related degree field; OR 4 years of relevant education and/or experience
8 or more years of progressively responsible experience in internal and/or external communications, preferably within the financial services industry
Media relations experience working with media outlets at national, regional, or local levels
Subject Matter Expert writing and editing skills
Excellent verbal communication skills
Subject-matter-expert knowledge of the function/discipline and demonstrated application of knowledge, skills and abilities toward work products
Subject-matter-expert level in communication industry practices and emerging trends
Experience translating business objectives into integrated communication strategies and tactics that drive business performance
Project management and collaboration experience, including managing cross-functional projects from inception to completion
Demonstrated media relations experience and success creating and executing impactful, measurable social media campaigns
Experience in culture communications, brand ambassador programs, employee experience, or as a Morale, Welfare and Recreation (MWR) officer is a plus
Military-community familiarity
US military experience gained through military service or as a military spouse/domestic partner
Must not require immigration support or visa sponsorship now or in the future

Benefits

Comp & perks

Remote or hybrid flexibility may be available for active-duty military spouses, consistent with policy and business needs
Relocation assistance
Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Wellness programs
Career path planning
Continuing education assistance