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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital/Technology Product Management, focusing on strategy, user experience, and data analysis to drive product performance and customer engagement. Proven ability to communicate complex concepts effectively to diverse audiences and lead cross-functional teams in delivering innovative digital solutions.
Highest-signal resume keywords
Digital/Technology Product ManagementCustomer Journey OptimizationData Analysis and Research TechniquesDigital Commerce ExperienceCommunication and Storytelling Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementData AnalysisDigital StrategyUser Experience (UX)Conversion Rate Optimization (CRO)Digital ArchitectureAPIsCustomer Journey MappingService DesignEmerging Technology Platforms
Soft Skills
Strategic ThinkingCollaborationInfluencing Without AuthorityMentoringCommunication
Tools & Technologies
Digital PlatformsAnalytics ToolsPresentation SoftwareResearch ToolsAI-Enabled Technologies
Industry Keywords
Digital CommerceFinancial ServicesRetailTelecommunicationsHealthcare
About the role
Key responsibilities & impact- Leverage Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities and improve performance
- Lead stakeholders in translating product and experience opportunities into initiatives, requirements, epics and features
- Shepherd complex, integrated and strategic product opportunities from ideation through market validation
- Drive and defend product and experience investments through business cases and hypotheses
- Analyze and report product and experience performance against KPIs/KRIs
- Guide teams in generating insights and implementing product improvements
- Prepare presentations and communicate complex concepts to diverse audiences, including senior leadership
- Facilitate product definition, concept and collaboration sessions across discovery, development, delivery and validation
- Conduct internal and external research and situational analysis to apply industry best practices and trends
- Manage ambiguity, influence stakeholders, drive clarity and establish execution plans
- Maintain expert knowledge of business, technology, UX, relevant experiences and Product Management
- Provide guidance and mentoring to team members and act as an escalation point
- Identify, measure, monitor and control risks in accordance with risk and compliance policies
Requirements
What you’ll need- Bachelor's degree; OR 4 years of relevant education and/or experience
- 8 years Digital/Technology Product Management experience, including Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience in these areas
- Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications, data analysis and research techniques and standards
- Proven track record developing, influencing, presenting and communicating highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership
- Experience in digital commerce or digital product management within insurance, financial services, retail, travel, telecommunications, healthcare, or other large-scale consumer digital businesses highly preferred
- Proven experience contributing to digital commerce, digital acquisition, or customer conversion initiatives for consumer-facing digital experiences
- Demonstrated success improving digital conversion, revenue, customer acquisition, or engagement through product and experience optimization
- Deep understanding of digital sales funnels, customer journey optimization, and conversion rate optimization (CRO)
- Ability to translate customer needs, analytics, and business priorities into scalable product capabilities
- Significant experience partnering with UX, UI, content strategy, and research teams
- Experience contributing to customer journey mapping and service design initiatives across digital and assisted channels
- Strong understanding of modern web platforms, digital architecture, APIs, and customer-facing technologies
- Experience defining product KPIs and using data to inform investments and measure success
- Interest and experience in AI-enabled customer experiences, conversational interfaces, personalization, recommendation engines, and emerging agentic AI capabilities
- Excellent communication and storytelling skills
- Strong strategic thinking and focus on execution and measurable business outcomes
- Exceptional ability to collaborate with and influence Marketing, Product, Technology, Design, Analytics, and Operations without direct authority
- US military experience gained through military service or as a military spouse/domestic partner
- Must not require immigration support now or in the future; USAA does not provide visa sponsorship
Benefits
Comp & perks- Remote or hybrid flexibility for active-duty military spouses, consistent with applicable policy and business needs
- Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
- Comprehensive medical, dental and vision plans
- 401(k)
- Pension
- Life insurance
- Parental benefits
- Adoption assistance
- Paid time off program
- Paid holidays
- 16 paid volunteer hours
- Wellness programs
- Career path planning
- Continuing education assistance
