Marketing Manager Lead – Journeys & Personalization

USAA

. Manage agency resources, campaign and channel plans, and related budgets .

Posted 10/14/2026full-timeUnited StatesSenior💰 $114,080 - $218,030 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing campaigns and customer journey optimization, leveraging data-driven strategies to enhance conversion rates and customer engagement. Proven ability to lead cross-functional teams and develop partnerships to execute go-to-market plans effectively.

Highest-signal resume keywords

Customer Journey OptimizationData Analysis and InterpretationLeadership ExperiencePersonalization Strategy DevelopmentA/B and Multivariate Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisCustomer SegmentationMarketing Strategy DevelopmentConversion Rate OptimizationBehavioral MarketingLifecycle MarketingJourney OrchestrationStatistical ConceptsProject Management

Soft Skills

LeadershipInfluencing Senior LeadersCross-Functional CollaborationProblem SolvingCommunication

Tools & Technologies

Microsoft Office ToolsCampaign Planning ToolsCustomer Data PlatformsAudience Activation Platforms

Industry Keywords

Go-To-Market PlansAcquisition StrategiesEngagement ProgramsRisk and Compliance PoliciesMarketing Processes

About the role

Key responsibilities & impact

Manage agency resources, campaign and channel plans, and related budgets
Develop partnerships with internal and external resources to deliver go-to-market plans for USAA brand and products
Lead strategy, design, and optimization of end-to-end customer journeys across Property & Casualty acquisition and engagement programs
Architect journeys for members and non-members across owned channels and select paid media touchpoints
Reduce funnel friction, increase customer engagement, and improve conversion performance
Partner with Marketing, MarTech, Analytics, Product Marketing, Digital Experience, Media, and external partners
Implement acquisition, development, and retention strategies across multiple products and strategies
Lead and motivate cross-functional team members on key initiatives
Serve as primary resource for escalated issues
Create, monitor, execute, and improve processes
Lead development and project management oversight of multiple marketing campaigns and go-to-market plans
Maintain data in internal systems and campaign planning tools; gather and interpret data using mathematical and statistical concepts
Direct analyses, identify root causes, and recommend key work products
Develop product and service strategies to maximize business growth
Coordinate marketing processes across peers, enterprise partners, and senior management
Identify, measure, monitor, and control business risks in accordance with risk and compliance policies

Requirements

What you’ll need

Bachelor's degree; OR 4 years of relevant education and/or experience
8 or more years of relevant business support and/or general analysis experience
Demonstrated leadership experience
Subject-matter-expert knowledge of Microsoft Office Tools, including Word, Excel and Access
Subject-matter-expert knowledge of relevant industry data sources
Deep experience designing and optimizing customer journeys across acquisition, lead nurture, and conversion programs
Demonstrated success improving conversion rates through personalization, testing, and customer experience optimization
Expertise leveraging customer data, segmentation, CDPs, identity resolution, or audience activation platforms
Experience developing personalization strategies across owned and paid marketing channels
Strong understanding of behavioral marketing, lifecycle marketing, and journey orchestration
Experience creating and executing structured A/B and multivariate testing programs
Ability to translate complex customer insights and data into actionable marketing strategies
Strong executive presence with experience influencing senior leaders and cross-functional stakeholders
Demonstrated ability to lead large-scale, complex initiatives that deliver measurable business outcomes
Must not require immigration support now or in the future; USAA does not provide visa sponsorship

Benefits

Comp & perks

Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education
Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
Remote or hybrid flexibility for active-duty military spouses, consistent with applicable policy and business needs