Senior Campaign Analyst, Salesforce Marketing Cloud Specialist

USAA

. Design, build, test, and execute complex omnichannel customer journeys in Salesforce Marketing Cloud .

Posted 10/6/2026full-timeUnited StatesSenior💰 $93,770 - $179,240 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing complex omnichannel customer journeys using Salesforce Marketing Cloud, with strong capabilities in SQL, audience segmentation, and journey orchestration. Proven ability to translate marketing strategies into actionable plans while optimizing campaign performance and ensuring data integrity.

Highest-signal resume keywords

Salesforce Marketing Cloud ExpertiseSQL ProficiencyJourney Orchestration ExperienceCampaign Performance AnalysisCross-Channel Marketing Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLAMPscriptHTML/CSSJourney BuilderAutomation StudioEmail StudioAudience SegmentationData ExtensionsCampaign PlanningTesting Approaches

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsRelationship-Building SkillsProject Management

Tools & Technologies

Salesforce Marketing CloudWorkfrontAprimoCDPsEnterprise Marketing Automation Platforms

Industry Keywords

Digital Marketing1:1 MarketingFinancial ServicesInsuranceRegulated Industry

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Design, build, test, and execute complex omnichannel customer journeys in Salesforce Marketing Cloud
Translate marketing strategies into activation plans with Strategy Leads
Define audiences, journey logic, personalization, testing approaches, and channel execution requirements
Build and optimize audiences and targeting using SQL, segmentation, personalization, dynamic content, and SFMC capabilities
Orchestrate campaigns across email, SMS, outbound call, and direct mail
Partner with Creative, Analytics, Martech, Product Marketing, IT, and other cross-functional teams
Monitor, analyze, and optimize campaign and journey performance
Use data and testing to improve customer experiences and drive business outcomes
Troubleshoot technical and process issues while maintaining data integrity, deployment quality, documentation, and risk and control standards
Partner with Martech and IT on platform integrations, new capabilities, and complex technical needs
Stay current on SFMC and Martech capabilities and industry best practices
Identify opportunities to apply emerging technologies and capabilities

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience; OR 4 additional years of relevant education and/or experience
5+ years of experience in Salesforce Marketing Cloud, CRM, database marketing, email, digital, SMS, outbound call, direct mail, or related 1:1 marketing disciplines
5+ years of hands-on experience planning, building, testing, and analyzing marketing campaigns and customer journeys in Salesforce Marketing Cloud
Strong proficiency with SQL to build and optimize target audiences, segmentation, and data extensions
Experience using AMPscript, HTML/CSS, Journey Builder, Automation Studio, Email Studio, and other SFMC capabilities
Strong understanding of journey orchestration, audience segmentation, personalization, testing, and cross-channel marketing best practices
Ability to translate strategic objectives into actionable marketing plans and technical requirements
Strong analytical and problem-solving skills
Excellent communication and relationship-building skills
Ability to independently manage multiple priorities and projects, exercise sound judgment, and meet delivery commitments
4+ years of journey orchestration experience within Financial Services, Insurance, or another regulated industry
Experience with Salesforce Marketing Cloud, CDPs, enterprise marketing automation platforms, or similar Martech ecosystems
Proficiency with SQL, HTML/CSS, and Microsoft Excel
Experience managing complex audience strategies and defining audience requirements
Familiarity with Next Best Action and predictive models for lead prioritization and scoring
Experience with Workfront, Aprimo, or similar workflow/project management platforms
US military experience gained through military service or as a military spouse/domestic partner
Must not require visa sponsorship or immigration support now or in the future

Benefits

Comp & perks

Flexible work environment
Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education assistance