Senior Creative Product Marketing

USAA

. Lead the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem .

Posted 11/5/2026full-timeUnited StatesSenior💰 $93,770 - $179,240 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing audience-centric landing page strategies and optimizing customer journeys while ensuring brand consistency and compliance with regulations. Proficient in leveraging analytics and testing methodologies to drive measurable marketing results in the financial services sector.

Highest-signal resume keywords

Landing Page Strategy DevelopmentA/B Testing and Conversion OptimizationProduct Marketing ExperienceFinancial Services MarketingData Analysis and Interpretation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Landing Page OptimizationAudience Targeting StrategiesHypothesis DevelopmentPerformance AnalyticsCustomer Journey MappingMarketing AutomationSegmentation TechniquesCompliance KnowledgeCreative Asset DevelopmentTest-and-Learn Agenda

Soft Skills

Effective CommunicationCollaboration with StakeholdersInfluencing DecisionsAnalytical ThinkingStrategic Goal Achievement

Tools & Technologies

Web AnalyticsTag Management SystemsCMS PlatformsExperimentation ToolsMarketing Automation Systems

Industry Keywords

P&C InsuranceFinancial ServicesConsumer ProductsMarketing EfficiencyBrand Consistency

About the role

Key responsibilities & impact

Lead the strategy, governance, and optimization of the P&C insurance marketing landing page ecosystem
Develop audience-centric landing page strategies, messaging, user journeys, and personalized experiences
Partner with product marketing, design, web, analytics, content, and operations teams
Establish testing and experimentation programs and performance measurement frameworks
Identify opportunities to optimize customer journeys while ensuring brand consistency, accessibility, and operational excellence
Serve as primary stakeholder for landing page platforms, analytics integrations, and emerging capabilities
Translate business needs into innovative digital experiences that drive measurable results
Support creative and marketing communication strategies, campaign ideas, communication plans, and campaign asset development and optimization
Provide insights on consumer, customer, channel, and industry trends
Provide input on creative marketing budgets and partner with external agencies
Recommend trends and positioning opportunities to improve marketing efficiency
Support product strategy and growth plans
Participate in the agile marketing process
Support integrated marketing plan timelines from business review through activation and optimization
Support activation creative briefs and potentially Brand Strategic Positioning development
Ensure compliance with product-related regulations, risk, and compliance requirements
Keep USAA's brand and mission to serve the military community central to creative marketing assets
Identify, measure, monitor, and control business risks in accordance with policies and procedures
Work remotely in the continental U.S. with occasional business travel, or on-site four days per week when residing within 60 miles of a USAA office

Requirements

What you’ll need

Bachelor's degree; OR 4 years of relevant education and/or experience
6 years of relevant work experience, including hands-on experience in developing and managing creatives
Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
Business acumen in business operations, industry practices, and emerging trends
Understanding of a test-and-learn agenda, with the ability to analyze and interpret test data and create new hypotheses through customer and competitor insights
Experience in Product Marketing, including understanding of specific laws and rules that govern consumer products
Effective verbal and written communication skills
Strong analytical skills with the ability to analyze and evaluate information
Experience in financial services marketing, including insurance, banking, wealth management, fintech, lending, or investment services
Experience developing and scaling landing page programs supporting lead generation, customer acquisition, product adoption, and revenue growth
Hands-on experience leading A/B testing, multivariate testing, hypothesis development, and conversion optimization programs
Strong understanding of customer decision journeys for complex or high-consideration purchases
Experience translating audience insights, behavioral data, and performance analytics into landing page strategies
Ability to partner across product marketing, content, design, web development, analytics, and marketing operations teams
Experience with personalization, segmentation, and audience targeting strategies
Familiarity with web analytics, tag management, experimentation tools, CMS platforms, and marketing automation systems
Experience balancing performance objectives with brand, compliance, legal, and accessibility requirements
Must not require visa sponsorship or immigration support now or in the future

Benefits

Comp & perks

Pay incentives may be available based on overall corporate and individual performance and at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education
Remote or hybrid flexibility may be available for active-duty military spouses consistent with applicable policy and business needs