Senior Decision Science Analyst – Paid Media Performance Analyst – Social & Search

USAA

. Deliver actionable insights and optimization recommendations across paid social, paid search, and emerging AI-powered search experiences .

Posted 9/28/2026full-timeUnited StatesSenior💰 $114,080 - $218,030 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analysis, statistical techniques, and data visualization to drive business insights and optimize marketing strategies. Proficient in SQL and Python for data manipulation and analysis, with a strong focus on emerging technologies and compliance in analytics.

Highest-signal resume keywords

Data AnalysisSQLPythonData VisualizationPaid Social Campaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Mathematical TechniquesStatistical TechniquesData WranglingA/B TestingIncrementality StudiesAudience SegmentationCreative TestingPerformance AnalysisAnswer Engine OptimizationQuantitative Analysis

Soft Skills

Storytelling SkillsCollaborationCommunication

Tools & Technologies

Meta Ads ManagerAdobe AnalyticsGoogle AdsBing AdsSA360Floodlight TagsAttribution Tools

Industry Keywords

Data ScienceBusiness AnalysisMarketing Decision-MakingComplianceRisk Management

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Deliver actionable insights and optimization recommendations across paid social, paid search, and emerging AI-powered search experiences
Provide decision support for business areas across the association
Apply mathematical, statistical, scientific, and quantitative analytical approaches to business objectives
Gather, manipulate, synthesize, integrate, and transform data from disparate sources
Build recommendations and implementable strategies from models, transactions, behaviors, and other relevant information
Collaborate with channel managers, product marketers, campaign analysts, and cross-functional teams
Solve medium- to large-scale business problems affecting current and future business strategy
Translate recommendations into communication materials for management
Use data visualizations to explain analysis to less technical audiences
Identify quality data sources through testing and exploratory data analysis
Document assumptions, methodology, validation, and testing for peer review and compliance
Adopt emerging technologies affecting scientific and quantitative analytics
Present findings to influence management, business decisions, and strategy
Provide subject matter expertise in operationalizing recommendations
Monitor current data and analytics trends
Identify opportunities for continued learning in data and analytics
Ensure business risks are identified, measured, monitored, and controlled according to risk and compliance policies

Requirements

What you’ll need

Bachelor's degree in Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science, or a business or quantitative field, or 4 years of relevant education and/or experience substituted in lieu of degree; total of 10 years of experience without bachelor's degree
6 years of data and analytics experience, or 4 years of data and analytics plus up to 2 years of progressive relevant functional business experience, or an advanced quantitative analytics degree plus 4 years of experience
Advanced mathematical and statistical techniques
Advanced knowledge of data analysis tools, data visualization, and SQL, SAS, BI tools, or other analysis software
Knowledge of relevant industry data and methods and ability to connect external insights to business problems
Experience with emerging datasets, data wrangling, and data munging
5+ years using SQL and Python to analyze data, develop insights, and support marketing decision-making
3+ years optimizing paid social campaigns, including audience targeting, bidding strategies, budget management, retargeting, and performance analysis
3+ years optimizing paid search campaigns, including keyword strategy, query analysis, bidding, and customer acquisition performance measurement
Knowledge of AI-powered search and Answer Engine Optimization (AEO)
Experience with audience segmentation, creative testing, and influencer/creator performance analysis
Experience with A/B testing, incrementality studies, and control-versus-test frameworks
Strong analytics, data visualization, and storytelling skills
Familiarity with Meta Ads Manager, Adobe Analytics, Google Ads, Bing Ads, SA360, Floodlight tags, and attribution tools
Must not require visa sponsorship or immigration support now or in the future

Benefits

Comp & perks

Remote or hybrid flexibility may be available for active-duty military spouses, consistent with policy and business needs
Pay incentives may be available based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Wellness programs
Career path planning
Continuing education and professional development support