Senior Marketing Operations Analyst

USAA

. Coordinate and execute marketing plan, program, and campaign level governance through the Marketing Investment Committee .

Posted 10/2/2026full-timeSan Antonio • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing budgets and governance processes, ensuring alignment with financial performance and compliance standards. Proficient in utilizing marketing operations software and advanced Excel for data analysis and reporting.

Highest-signal resume keywords

Marketing Budget ManagementGovernance Presentation DevelopmentUnica Software ProficiencyAnalytical ThinkingProcess Improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Budget PlanningOperational Budget ExecutionFinancial Performance MonitoringData AnalysisGovernance Decision Documentation

Soft Skills

CollaborationMentoringAccountabilityCommunication

Tools & Technologies

Microsoft ExcelUnicaPeopleSoftE-Procurement Tools

Industry Keywords

Marketing GovernanceFunding AllocationContract ManagementRisk ManagementContinuous Process Improvement

About the role

Key responsibilities & impact

Coordinate and execute marketing plan, program, and campaign level governance through the Marketing Investment Committee
Serve as subject matter expert for Client Managers and Marketing Managers in preparing governance presentations and documents governance decisions
Serve on the governance committee as needed
Ensure marketing funding allocations align with governance decisions
Track, document, and report funding information
Manage plan, program, and campaign level budgets in UNICA
Collaborate with Client Management and marketing executives to monitor financial performance
Assist with business management of agency contracts, including liaising between Marketing and procurement for new contracts, amendments, renewals, and ongoing performance management
Collaborate with CFO, Client Management, and Campaign Management on monthly campaign spend reviews and variance identification for reinvestments
Manage departmental G&A expenses, including third-party resources and discretionary spend
Establish and maintain department dashboards and key metrics
Provide rollup reporting to senior leadership as necessary
Partner with process owners to develop or execute control tests and action plans
Mentor team members and contribute to team and organizational goals
Facilitate continuous process improvement
Ensure procedural information is current and accurate
Hold the team accountable to documented processes and procedures
Ensure business risks are identified, measured, monitored, and controlled according to risk and compliance policies and procedures

Requirements

What you’ll need

Bachelor's degree; OR 4 years of relevant education and/or experience
4-6 or more years of experience in a marketing, project management, finance, or staff operations function
Experience in planning, developing, and executing operational budgets
Analytical thinking
Advanced level understanding of Microsoft Excel features and capabilities
Advanced knowledge of Unica or similar marketing operations software
Intermediate knowledge of PeopleSoft e-settlements, e-procurement, or other similar invoicing and procurement tools

Benefits

Comp & perks

Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education assistance
Pay incentives may be available based on overall corporate and individual performance and at the discretion of the USAA Board of Directors
Remote or hybrid flexibility may be available for active-duty military spouses, consistent with applicable policy and business needs