Senior Product Marketing

USAA

. Support planning of the fully digital-first marketing lifecycle, including strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management .

Posted 9/21/2026full-timeUnited StatesSenior💰 $127,310 - $243,340 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital-first marketing strategies, including campaign planning, analytics, and compliance with product-related regulations. Proven ability to collaborate with cross-functional teams and manage marketing budgets to drive sustainable growth.

Highest-signal resume keywords

Digital Marketing StrategyConversion Channel ExperienceProduct Marketing KnowledgeAnalytical SkillsStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsPerformance ManagementDirect Response MarketingFinancial AnalysisCampaign ExecutionRisk and Compliance UnderstandingMember ResearchCreative DevelopmentCost per Account (CPA) OptimizationGrowth Objectives

Soft Skills

Effective CommunicationProactive Problem-SolvingInfluencing DecisionsContinuous LearningSelf-Direction

Tools & Technologies

Paid SearchAffiliatesDirect Mail

Industry Keywords

Financial ServicesConsumer Products RegulationsMarketing PlansEmerging TrendsMilitary Community Engagement

About the role

Key responsibilities & impact

Support planning of the fully digital-first marketing lifecycle, including strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management
Provide input into development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members and acquire new members
Provide insights into marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale
Understand and provide input into the digital acquisition experience
Support adoption of new ways of working and leverage storytelling to drive understanding and adoption of change
Apply knowledge of external practices in the digital space
Apply understanding of product-related regulations and risk and compliance requirements
Keep the USAA brand and mission to serve the military community at the forefront of new marketing practices
Ensure risks associated with business activities are identified, measured, monitored, and controlled according to risk and compliance policies and procedures
Collaborate with Product, Risk, Analytics, and other internal stakeholders to drive account growth
Participate in ideation, planning, execution, measurement, and optimization of marketing campaigns
Drive continuous testing and learning, improve marketing initiatives, and allocate marketing investments effectively

Requirements

What you’ll need

Bachelor's degree; OR 4 years of relevant education and/or experience
4 years of relevant work experience in financial services
Hands-on experience in conversion channels, including Paid Search, Affiliates, and Direct Mail
Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
Business acumen in business operations, industry practices, and emerging trends
Knowledge of Product Marketing, including growth objectives, marketing plans, performance reporting, incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy
Understanding of specific laws and rules governing consumer products
Effective verbal and written communication skills, with ability to adjust communication style based on the audience
Strong analytical skills with ability to analyze and evaluate information
Demonstrated success partnering with cross-functional teams, aligning priorities, and managing competing demands in a matrixed organization
Proactive problem-solving approach and active interest in continuous learning
Ability to self-direct and identify opportunities with a high degree of autonomy
U.S. military experience through military service or as a military spouse/domestic partner is listed as a differentiator
Must not require immigration support or visa sponsorship now or in the future

Benefits

Comp & perks

Flexible work environment with office attendance 4 days per week
Pay incentives based on overall corporate and individual performance, at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program with paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education assistance