Senior Product Marketing – Consumer Lending

USAA

. Support planning of the fully digital-first marketing lifecycle, including strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management .

Posted 10/22/2026full-timeUnited StatesSenior💰 $127,310 - $243,340 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital-first marketing strategies, including campaign planning, execution, and optimization, while leveraging strong analytical skills to drive sustainable growth in financial services. Proven ability to collaborate with cross-functional teams and influence stakeholders to achieve strategic marketing objectives.

Highest-signal resume keywords

Digital Marketing StrategyConversion Channel ExperienceCross-Functional CollaborationAnalytical SkillsProduct Marketing Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPerformance ReportingFinancial AnalysisData-Driven Decision MakingRisk ManagementCampaign OptimizationMember ResearchDirect Response MarketingCreative DevelopmentCompliance Execution

Soft Skills

Effective CommunicationInfluencing DecisionsStrategic PrioritizationStorytellingCollaboration

Tools & Technologies

Analytics ToolsMarketing Automation PlatformsDigital Advertising PlatformsCRM SystemsEmail Marketing Tools

Industry Keywords

Financial ServicesConsumer ProductsMarketing PlansGrowth ObjectivesEmerging TrendsRisk and Compliance PoliciesMulti-Channel MarketingSustainable GrowthCost per AccountMember Acquisition

About the role

Key responsibilities & impact

Support planning of the fully digital-first marketing lifecycle, including strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management
Provide input into marketing plans and campaigns to deepen USAA's relationship with existing members and drive acquisition of new members
Provide management with insights on marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account at scale
Provide input into the digital acquisition experience and support adoption of new ways of working
Leverage storytelling to drive understanding and adoption of change
Apply knowledge of external practices in the digital space
Keep the USAA brand and mission to serve the military community at the forefront of new marketing practices
Identify, measure, monitor, and control risks associated with business activities in accordance with risk and compliance policies and procedures
Collaborate with Product, Digital, Risk, Analytics, and other stakeholders to ensure campaigns meet business goals
Plan, launch, and optimize multi-channel marketing campaigns to drive sustainable growth

Requirements

What you’ll need

6 years of relevant work experience in financial services
Hands-on experience in conversion channels, including Paid Search, Affiliates, and Direct Mail
Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
Business acumen in business operations, industry practices, and emerging trends
Understanding of Product Marketing, including growth objectives, marketing plans, performance reporting, incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy
Understanding of specific laws and rules governing consumer products
Effective verbal and written communication skills, with the ability to adjust communication style based on the audience
Strong analytical skills with the ability to analyze and evaluate information
Strategic marketing prioritization and execution experience
Track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach
Ability to manage and influence cross-functional stakeholders and align them with objectives
Ability to analyze complex data from multiple sources and derive actionable insights
Must not require immigration support or visa sponsorship, including H-1B, TN, or STEM OPT Training Plans

Benefits

Comp & perks

Flexible work environment with remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs
Relocation assistance is not available
Pay incentives may be available based on overall corporate and individual performance and at the discretion of the USAA Board of Directors
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program
Paid holidays
16 paid volunteer hours
Various wellness programs
Career path planning
Continuing education assistance