GTM Analyst

Uscreen

. Build and maintain reports and dashboards giving Sales and Marketing one shared, accurate view of the funnel .

Posted 9/21/2026full-timeRemote • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in GTM analytics, focusing on funnel analysis, reporting, and dashboard maintenance. Proficient in SQL and familiar with CRM and marketing tools to derive actionable insights for Sales and Marketing teams.

Highest-signal resume keywords

GTM Analytics ExperienceSQL ProficiencyDashboard Development with Lightdash and OmniCRM Reporting (Salesforce, HubSpot)Funnel Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel AnalysisReportingDashboard MaintenanceSQLData IntegrationLead-Scoring ModelsAttribution ModelsHypothesis TestingCampaign Performance MeasurementData Auditing

Soft Skills

Clear CommunicationProblem-SolvingAdaptabilityCollaborationCritical Thinking

Tools & Technologies

LightdashOmniBigQueryDbtSalesforceHubSpotGoogle Analytics

Industry Keywords

GTMB2BB2CMQLSQLWin RatePipeline VelocityAnalytics LeadershipRemote WorkFast-Moving Environment

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Build and maintain reports and dashboards giving Sales and Marketing one shared, accurate view of the funnel
Own day-to-day maintenance and iteration of existing GTM reporting as source data, targets, and motions change
Measure the impact of campaigns, experiments, and GTM initiatives
Turn open-ended questions into testable hypotheses and analyze funnel, pipeline, and campaign performance
Integrate data from CRM and marketing systems into cross-functional analyses
Audit CRM fields, lead-routing rules, and scoring logic for drift or gaming, and fix root causes
Monitor adoption of outbound cadences, routing rules, scoring models, and other GTM tooling
Maintain lead-scoring and attribution models and flag when they need retuning
Translate GTM data into insight for Sales, Marketing, and RevOps
Answer everyday funnel-data questions and escalate larger, more ambiguous requests to Analytics leadership
Communicate data clearly to non-analysts

Requirements

What you’ll need

1–3 years in a GTM-related analytics role (marketing analytics, sales analytics, business intelligence, or similar) with a strong focus on funnel analysis and reporting
Ability to build and maintain dashboards using Lightdash and Omni
Comfortable writing SQL within an analytics stack using dbt and BigQuery
Hands-on experience reporting on CRM and marketing tools such as Salesforce, HubSpot, and Google Analytics
Comfortable owning scoring or attribution models day to day, monitoring drift and flagging when they need retuning
Understanding of both B2B and B2C funnels and relevant metrics, including MQL/SQL conversion, win rate, and pipeline velocity
Ability to turn a vague question into a hypothesis, test it, and provide a recommendation
Experience using AI tools and checking their output rather than trusting it blindly
Comfortable in a remote-first, fast-moving environment with a small team and a wide surface area

Benefits

Comp & perks

Flexible PTO plus 8 paid company holidays
Medical benefits with cost sharing: health, dental, and vision (US based)
401(k) plan with company match (US based)
Flexible parental leave
Remote-first
Stipends for technology, coworking space, and professional development